Business Plan

Your PCMD

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There's been a number of posts about what you should do prior to opening your own computer shop here on TN. Many forum members have given advice for others to follow. Admittedly, some good, some not so good. But this is how we all learn from one another and help one another.

The best advice I've seen for opening your own shop is the use of a business plan. The issue with that was that there was no structure to work off of - or outline so to speak detailing what goes into a business plan. In order to help, below is a business plan model that you can use either in whole or in part. I can only hope someone will find it useful.

This is not meant to be a word for word verbatim way of doing your business plan. So feel free to add, change, remove parts to suit your exact needs. The main thing is that it serves as a skeleton of what can be expected if your presenting your business idea to a financial institution - bank, investors, etc., but it can also serve as a guide or directional path for your own personal goals if your already financially able to open your own company.

Enjoy!

BUSINESS PLAN CONTENTS

1. EXECUTIVE SUMMARY
1.1 Brief summary of the business
1.2 Profitability of the business​

2. STATEMENT OF PURPOSE
2.1 Goals of starting this business
2.2 How will the business help the owner achieve his/her goals​

3. BUSINESS DESCRIPTION
3.1 Location
3.2 Business ownership
3.3 The industry
3.4 Short term and long term goals
3.5 Entry and growth strategies
3.6 Start-up capital
3.7 Funding​

4. SERVICES
4.1 Desktops.
4.2 Laptops.
4.3 Servers.
4.4 Printers.
4.5 Computer accessories.
4.6 Networking hardware and accessories
4.7 IT Consultancy services
4.8 Managed Services​

5. OPERATION PLAN
5.1 Computer shop
5.2 Suppliers
5.3 Store
5.4 Workshop
5.5 Technicians
5.6 Customer service
5.7 Insurances
5.8 Licenses​

6. MARKETING STRATEGIES AND IMPLEMENTATION
6.1 Potential customers
6.2 Competition
6.2.1 Competitors
6.2.2 Competitors strengths
6.2.3 Competitors weaknesses
6.2.4 Capitalizing on their weaknesses​
6.3 Market share
6.4 Pricing strategies
6.5 Advertising strategies and promotion strategies
6.6 Sales tactics
6.6.1 Over the counter
6.6.2 Telephone sales
6.6.3 Word of mouth
6.6.4 Web based selling​

7. SWOT ANALYSIS
7.1 Strengths
7.2 Weaknesses
7.3 Opportunities
7.4 Threats​

8. ORGANIZATION AND MANAGEMENT
8.1 Organization chart
8.2 Key personnel - qualifications, duties and responsibilities
8.3 Other staff
8.4 Recruitment and training
8.5 Salary summary
8.6 Incentive policies
8.7 Staff guidelines
8.7.1 Working hours
8.7.2 Code of conduct
8.7.3 Property damage
8.7.4 Staff uniforms​

9 POTENTIAL RISKS
9.1 Risk analysis
9.2 Managing risks​

10 EXIT STRATEGIES
10.1 Closure of business
10.2 Sale of business
10.3 Sale of assets​

11 FINANCIAL PLANS
11.1 Projected sales analysis
11.2 Projected profit and loss for 2 years
11.3 Projected cash-flow for 2 years
11.4 The balance sheet​
 
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Thanks for the business plan model. I have been marketing a tool I manufacture for the last year but I have not had a business plan. I have been more focused on design and design changes but I just got my provisional patent and am getting ready to start marketing my product and see how it goes. This will help getting a business plan started.
 
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