Logo feedback

[hjelpio]

Hello fellow nibblers.

After running a (very small) computer repair business since 2013, I've decided to take it to the next level by actively looking for new residential customers. I do some consulting and software development as well. My computer repair business goes by "hjelp.io" which will also be the address of my website when I'm pushing that live sometime next week.

I spent about 45 minutes this morning putting together a new logo, using what's called a "squircle" (or 'superellipse').



Simple and clean and scales relatively well. "hjelp" is the Norwegian word for "help".

I'd appreciate any critique / suggestions from the TechNibble community.

Thank you :3

 

[Alexey]

Actually looks great. I would consider making "io" the same font/weight as "hjelp", but that's a matter of taste rather than an issue.

 

[hjelpio]

Thank you for the feedback Alexey. Much appreciated.

 

[Moltuae]

Looks good. Nice clean looking logo.

But I'm not sure about the icons. They just don't say computer repairer to me. I don't think I've ever used a spanner/wrench on a computer (except maybe in anger). If I didn't know you were a computer repairer, I'd probably guess you were a mobile mechanic or vehicle breakdown assistance service.

Not sure what I'd replace the icons with though. A mouse maybe? Mice icons are very overused but they do at least have a recognisable association.

 

[hjelpio]

Very true. And I don't really do laptop hardware repairs anyway, so that makes sense.

 

[Archon Prime]

Maybe a computer instead of the phone/wrench.

 

[Larry Sabo]

+1. Something like the screen portion of this (found here), perhaps.

 

[nerd2u]

I gotta ask why .Io and not .com?

Sent from my SM-G870W using Tapatalk

 

[hjelpio]

Well, we don't really use .com addresses in Norway. Sure, they get registered, but most of the domains are .no. In this case it's because it sounds better. "help-ee-o" sounds way better than "help dot com" (which isn't available anyway).

The idea was to have an address that is short, easy to pronounce over the phone and easy to remember.

 

[Moltuae]

hjelp.computer, hjelp.support and hjelp.tech appear to be available (cheaply) too.

Interestingly, help.computer and help.support are taken but help.tech is available to purchase for about £10,000


Edited to add: There's also hjelp.pro, hjelp.site or hjelp.ninja

 

[hjelpio]

Well, there's a laptop now... Tune up.. or launch into greatness. Logo seems to scale pretty well.

The logo type has a single font weight.

 

[nlinecomputers]

I think I would lose the outer border and just have the laptop rocket(why does that sound like a strip joint...lol)

 

[Larry Sabo]

What a rocket has to do with computer repair escapes me.

 

[hjelpio]

Diagnosing the problem now...

 

[Markverhyden]

I think the last one works.

 

[Larry Sabo]

View attachment 10110

Excellent!

 

[GTP]

Looks good. Nice clean looking logo.

But I'm not sure about the icons. They just don't say computer repairer to me. I don't think I've ever used a spanner/wrench on a computer (except maybe in anger). If I didn't know you were a computer repairer, I'd probably guess you were a mobile mechanic or vehicle breakdown assistance service.

Not sure what I'd replace the icons with though. A mouse maybe? Mice icons are very overused but they do at least have a recognisable association.

Exactly my thoughts!
When I looked at the (first posted) icon my immediate reaction was "what's a mechanic doing on Technibble?"
The rocket/laptop doesn't work for me, but the last one is passable IMHO.
I would reduce the thickness of the border around the icon though....Ugh...

 

[mraikes]

I'll jump on the reduce the icon border train. Better yet, eliminate it and make the icon a little larger. The border doesn't contribute to the overall effect.

And back to the .io vs .com vs .no discussion, I'd really think twice about using .io unless .io is as common as .no or .com in Norway and Norwegians are very adept at noticing those details. Otherwise, you're going spend a lot of your advertising budget driving traffic to the other websites.

 

[nlinecomputers]

I'll jump on the reduce the icon border train. Better yet, eliminate it and make the icon a little larger. The border doesn't contribute to the overall effect.

This. It is what I was saying before. Just use the Laptop and Stethoscope.

 

[Alexey]

If there is any voting, I'm for the "leave border" option. Maybe make it thinner, but leave it. This way, the icon will look better in standalone context, when used without the hjelpio text (like in the avatar on this forum).