Simmy,
been keeping an eye on your SEO results & I noticed keyword relevancy dropped to 93% after you had all criteria at 100%.
Now from what I can see, the keywords you have recently added ie Bristol, Bath, Weston-Super-Mare arent even on your site anywhere?
Just as an expose on Google 'logic' for your benefit:
Google is interested in providing relevant links to searches. So two pointers:
1. Searchers are unlikely to search the keyword 'bath' (unless they want a bath to bathe in). Nor are they going to search the keyword 'Bristol' (unless they are potential tourists)
2. Even if people were searching these keywords, there would be plenty of sites out there that have been around a long time that have these words referenced on their sites numerous times, so Google wont rank you high on the search results.
So in other words, these keywords will be getting you ZERO hits, but at the same time you are 'pissing off' their robot (for want of a better word lol). The robot is seeing your keyword meta-tags but is (& this is the logic) is saying 'ok, but wheres the keywords in the site?'. So when it goes away & adds your results to the database it gives you MINUS points when it applies its algorithms.
If you want to get hits from these keywords you must put them on your site not just in your tags. But I would use keywords such as 'Bath computer repair' and 'Weston-Super-Mare computers' for example (words & phrases people are likely to be searching for), not singular words like you have at the moment, then add the words into your site (multiple times if necessary). Spamming words on your site is fine - just dont do it with your tags (this just makes the robot tired lol). Dont change the 'Bristol' keyword to bristol Computer repair' - its already in your description. Thats spamming. I'd just delete that one, unless perhaps you changed it to 'Bristol laptop repairs' (assuming this is what you do) then make sure 'Bristol laptop repairs' are words readily found on your site.
Also, I note you havent gained much in Google rankings since you improved your tags some weeks ago. This is frustrating. However, much of SEO is experimentation. You know your meta-tags are at 100% so this isnt the problem (if you make the changes I suggest). Currently your site is 'google-friendly'. Looking at your site, what I would do next is add more content. The word in SEO is - 'content is king'. Google loves sites with LOTS of content. And I mean text. If someone searches a keyword/phrase Google wants to list lots of sites with lots of content that matches that search. They want to stay No.1 - So, double up a bit ie say the same thing twice or 3 times if you must but make sure you spam your most important keywords. Remember: a keyword to Google isnt always one word. It can be several or a phrase (I recall early on in SEO how a couple of people criticised my site for too much text, but I stuck with it bearing in mind the fact not only content is king but Google is king too & if thats what Google wants, thats what Google gets. This philosiphy produced excellent results with my site climbing the ranks on a daily basis, hitting search result 2 on a number of keyword searches where it sits today).
So, what you need to find is a unique keyword/phrase. Have a think about what keywords your potential customers may be searching on. Try the searches yourself. When you find one that yields results not already taken by well known sites/brands, and the top search results are links to forum posts, run with that. There may not be as many people searching for 'Bristol PC computer repairers' as there are searching for 'computer repairs' but who wants someone in the Ukraine finding your site anyway, and Im sure theres still plenty searching for repairers in the Bristol area (but you could make a better judgement on that than me).
Be aware also, Google wants to provide 'rich' content to searches on specific words/terms - not links to forum posts. Put these keywords in your meta-tags & spam them on your site. Its all about helping Google list appropriate results for searches. Provide a site that matches search terms, for which there are currently poor results, make sure the sites rich in content (ie a site where people will feel they have found what they are searching for & want to stay for a while), with appropriate meta-tags & keywords for particular keywords, & Google will love you
