1. Its not how fast the processor is. Its at what price. The Athlon came close to performance but at a much cheaper price. Thats what sold it. For the same reason thats why we have really cheap laptops (299 vs 1000). The majority of sales are in the lower to mid range for electronics. The buyers that want the high end are a much smaller crowd. You make more money on the low end and middle ground. Thats where AMD is aiming.
So, then business as usual for AMD? That was their strategy all along, capture the low-end market and price cut everything. How's that worked out so far?
I don't believe that the majority of sales are in the lower range... maybe the mid to high range, but not low range.
I stand to be corrected and have searched for some comparison of sales of low vs high end computers but came up with nothing. I base my assumption that low end sales are not leading because:
2015 -
https://www.idc.com/getdoc.jsp?containerId=prUS40909316
2016 -
http://www.gartner.com/newsroom/id/3474218
In those you will see that the "leading cheap manufacturers" Acer and Asus are at the bottom of the list. If what you say is true, "The majority of sales are in the lower to mid range for electronics" - well, those sales figures don't seem to back your claim.
Also, when looking at only processors as a sales benchmark why did Intel's flagship Core i7-6700K's dominate Newegg sales?
Intel Core i7-6700K dominated CPU sales for
Newegg B2B customers in the first half of 2016. It outsold the next most popular desktop processor, a Haswell Intel Core i5, more than four times over in sales volume.
https://blog.neweggbusiness.com/components/10-best-selling-cpus-2016-first-half/
Well, I guess price didn't matter after all. Where are all of those cheap AMD's that must sell better because they are cheaper and "Its not how fast the processor is, Its at what price."? Hmm.
Once again, there's this:
http://wccftech.com/intel-sells-most-cpus-this-quarter/
Additionally, the world’s leading processor maker also mentioned that desktop platform volumes were up 8 percent, and desktop platform average selling prices were up 2 percent compared to Q2, 2014. Coming to the notebook segment, platform volumes were up 9 percent, while notebook platform average selling prices were down 7 percent compared to Q2, 2013. Compared to Q2, 2014, PC client group’s revenue was up 9 percent, with platform volumes up 12 percent, and platform average selling prices down 3 percent.
The date center group was able to generate a revenue of $3.5 billion USD, up 19 percent compared to the Q2, 2014. With Windows 10 PCs and tablets gearing up to be released as soon as the platform has been officially, Intel will be looking at yet another revenue generating stream, particularly when it comes to Microsoft’s Surface Pro 4 slate, which will be running
Intel’s Skylake processors.
So, I'm gonna hazard a guess and say that low priced, low performance options from AMD are not in demand and that your thesis is flawed.
2. AMD is not the same company before 2014. Much has changed but everyone keeps comparing them to their old history. The old history has no bearing on todays AMD.
And yet today's AMD has no History, Present, or Future... are we supposed to base the title "AMD RX-480 and ZEN - AMD's come back move" on purely nothing then? "Come back move" would imply that there is a past to come back from.
As a side note, Intel has come out with the new "Crabby Lake" processor. This is just a "Old processor" clocked higher. No real improvements for graphics or anything like that. This is what they are pushing up against the Ryzen.
I think you are missing how business works. Why would Intel push out something that truly competes with Ryzen until Ryzen actually comes out and we know what it can really do? You would hold those cards close to your chest and release a competing product after you know the bar you need to rise to. Intel can say whatever they want right now as to what is going to "go against" Ryzen.
Now, what I do know is that most desktop tech comes from server tech and Intel has plenty of goodness in their server lines that can filter into the Desktop CPU's at will. Look at the Xeon E7 and Phi - AI and all that kind of stuff that AMD is now talking about was already coming out of fabs at Intel 2015-2016. Will AMD supersede Intel in these areas regardless? Maybe, maybe not.
It's getting tiresome hearing how Intel doesn't innovate and makes these small improvement releases. Yes, Kaby Lake isn't a revolution - it wasn't supposed to be. It was never touted as that. A 12-19% performance improvement from just minor tweaks and whatnot is still nothing to sneeze at, I mean, it's a good thing we haven't been waiting for the last 15 years for AMD to come out with something revolutionary or something other than mediocre/incremental.... Shall we go back to 2003? Seems to me that Intel has been the only innovator for more than a decade.
The Ryzen, If it even comes close to performance will be a win because of the price point. Its going to be half of what intel wants.
I suppose it's impossible that Intel can't change their own prices. I hope they don't or else there could be trouble, overnight, for AMD.
So, let us put away the pom-poms until we actually know something. Let us keep in mind that even if Ryzen is fully awesome and competes with Intel 6900K's, all Intel has to do is change the price by $300-400. AMD has a hard road to climb and a lot to prove.
As I have said before, I hope that AMD does shove a big phallic object into Intel with the release of Ryzen - I'm all for it. But what I'm not going to do is espouse falsehoods and rumor as fact before release. I am also not going to discount the fact a lot can happen on both AMD's and Intel's side, good and bad. I'm also not going to take AMD's 'word' on Ryzen (Bulldozer anyone?). I'm also not discounting history before there is something to replace it.
So please, I'm trying to be reasonable and logical about the outcome of this tech event - it is not to be construed as being in opposition to AMD (or you guys here in TN) or fanboying for Intel... It's, what I feel to be, a logical and cautious approach to the whole ordeal.