To post or not to post (Pricing that is)

[Archon Prime]

So there was this thread posted in 2014. I'm curious as to the answers and reasons for those who are doing business in 2017 if they have changed the way they showcase their services/pricing list on their websites.

In my response. I have all my prices listed on the website. I try to be competitive with the pricing, and since I gear my pricing for my market area for a small city, I think they beat the competition for the most part (not including pizza techs of course).

I'm wondering if I'm not getting a lot of calls because of that fact? Would love to know what everyone else does.

 

[Slaters Kustum Machines]

We have done both and not seen a difference either way.

 

[dgoglio]

We do not post prices. We only deal with businesses. I think if we did consumer service we would probably list prices.

 

[AML]

I'm not far from you. bigger city though. I'm not the cheapest place in town, I have a strong customer base. Most of my Computer Services (flat Rate) are posted online. Gets rid of the phone calls and the looky loos bothering me in the store.

 

[cypress]

I have gone back and forth on this. I previously had them posted and took them off. I really don't know if it makes a difference. Most of my business comes from referrals anyways and leaving business cards in places that I get permission to do so.

I've gotten a couple calls from my website but nothing that really materialized. My SEO is probably still weak.

 

[GTP]

I don't post pricing on my website, apart from my RMM prices. I only got minimal feedback from that, but my SEO is probably crap as well.
I purchased a Technibble Website Analysis Report which gave me an amazing amount of information on what is right and wrong with my website.
I'm in the process of talking to my website guy about changes (from the report) vs a new build implementing the suggestions from the report.
I think once I get my website organised I may post prices to see if it turns into clients.

 

[putz]

I think this would depend on what type of business you are in. We are mainly MSP and provide business services, so there is general price per user/device that we aim for but we are not stuck to that price especially if we are trying to gain a client that is doing business with a competitor or if we know a client is going to be extremely low maintenance. Basically, those prices are somewhat negotiable so we dont want to turn anyone away if they see pricing and think thats final. General consulting rates we have no problem posting since those are flat fees no matter what. Anything fixed rate for that matter I would say you should advertise it.

 

[JohnKennex]

lol 70% no. that's no surprise. I want to put my hourly rate on our website because no one in my area does, but I don't want people to think I'm crazy high compared to the solo guys on kijiji / craigslist (I'm not of course). not that it matters really.

still makes me laugh that an electrician can charge 150-200 an hour and no one bats an eye. a computer consultant who literally runs your business systems gets scoffed at once you get up past $110 an hour lol.

p.s. I might be better because I had to get up at 4:30 am to be on site for 6:00 this morning to move a client to a new office building.

 

[ComputerRepairTech]

Not speaking from experience but I think it really boils down to how good are you on the phone? Someone thats great at selling their services over the phone probably shouldn't list their pricing.

 

[callthatgirl]

I do to keep those from contacting me that don't find me in their budget. Some don't see it, like the crazy lady a few days ago. Called my service, left a message. I called her back and she said, "Oh, well I found your pricing on your website and you are way too expensive for me at $125 to fix a simple issue so I won't be hiring you" and she was not nice about saying this. So I said "Ok, no worries, thanks!" and she didn't say anything, so I didn't either and then I hung up. My rates are $139 and her "issue" would have been a 2 hour job for sure, from what the service told me. I laughed after and shook my head.

 

[RoseburgHelpDesk]

Honestly in my town I do and it has gotten me a couple of jobs due to people can see what I charge.

 

[GTP]

..... due to people can see what I charge.

...and so can your competitors who - now armed with that knowledge - will undercut you every chance they get!

 

[callthatgirl]

My main competitor who is also a colleague is way cheaper than I am, and I'm ok with that. Her calendar is always scheduled out so it's harder to get on her calendar.

 

[AML]

...and so can your competitors who - now armed with that knowledge - will undercut you every chance they get!

There are lots of other stores here ...a lot of stores come and go we have outlasted them all .... you need to be good, reliable and fast and fair...so for that reason we don't have competitors ... Its not always about the price, we are more expensive than a lot of other stores.

 

[AndrewFergus]

We purchased the other store and shut them down bringing on their main tech. We are only competing with a cheap mobile repair store and man in a van competitors in the residential market, so are happy to list our pricing. We still seem to have people shocked on a weekly basis about our pricing though when they come into the store. $87 US an hour

 

[goldmercury]

From an SEO / Google perspective post pricing. You are fulfilling the user intent when they come to your website.

I would probably hook them with a Bronze/Silver/Platinum type pricing table. This leaves things open ended and an opportunity to for you up sell to the next level which = more $$$