@fencepost I couldn't agree more with that sentiment and thank you for the clarification. You didn't offend me at all. I appreciate constructive criticism, and advice.
My company doesn't really have an hourly rate. It's all project/contract work. I'd say we're on the
high to the
very high end of the cost spectrum.
Nothing we do could ever be quantified as "cheap". We use strict math behind our pricing, but the side effect of higher prices is that we only fetch businesses who can pay it. Most of those businesses don't squabble with us about price. We do the job, we invoice, we get paid.
I have not had to squabble over an invoice with a client in a long time (we use ACH so that prevents a ton of "where's the money Lebowski" problems). When they do get upset over an invoice we look at it as if our sales pitch is not convincing enough, or the client doesn't believe in what they're buying. So we spend the time to rectify that problem by educating the client on the importance of said service, etc., 9/10 that solves that problem. Rarely we end up with someone who is still upset over a bill, and we take note of that and when it's time to renew the contract it is factored into the decision to keep them or let them go.
In the end, we only want to do business with clients that are chomping at the bit to work with us. If they're not a big big fan, then you end up working too hard to keep their interest. What you do should innately keep them highly interested and invested in doing business with you. Just my 2 cents.