Something about this PC Repair Website bothers me

[techlabco]

I had a client tell me about a former tech they used. They don't use him anymore because they moved out of his coverage area. I heard good things about him so I wanted to check out what they are doing and how they present themselves. I am very open to forming "alliances" with other Repair shops in my area, which we have and has proved to be lucrative for all parties. But I don't like tech's who I come across and instantly they get all snarly and rude with me. LOL. It's the worst thing you can do. Sometimes I client will call me and we can't get to them in the time frame they need it in (like the next hour) so we will refer them to one of our fellow tech's we like. I am certainly not gonna refer someone to an insecure and rude tech.
Back to my original reason for this. I checked out my clients former tech guy and I was just amazed at how "nobody but us" can do the job message. Basically, in his intro on home page, he basically says PC companies are shady and unreliable and more so, will try to make a profit off you abusively. I went on to read this guy's website and I am highly annoyed at his attitude toward fellow tech's. I mean, if you are good then--your good. You don't have to try to throw the rest of the local guys under the bus!!
That's another thing, "we don't profit from you"!! WTF are you talking about man?? How do you pay your bills at home? How do you upkeep your lady (if you have one)? Do you have a social life? Oh, are those clothes on you? OF COURSE YOU MAKE A PROFIT you moron!! How else would you be able to do the above?
Sorry...I am a very nice guy but I am sick and tired of the attitude alot of tech I run into harbor. I don't get it. I really do not think very highly of the character of someone like this guy who advertises that tech guys are unreliable and money hungry pigs.
Oh....and I found his google ad for his company...it says "Things Your PC Repair Guy Won't Tell You...Click Here!"
I know we all are always advertising to get business but I feel that there is a line that is there and is called have RESPECT as others have for you.
Here is his site if you want to check it out for yourself....maybe it's just me but I am sure some of you have experienced exactly this as well...and if you know you are one of those arrogant, insecure techs...why do you feel the need for this?
http://www.neighborlypchelp.com/

 

[Puff]

haha...I love it..."how do you upkeep your lady (if you have one)?". Maybe he's a player and his lady upkeeps him.

 

[iptech]

I wouldn't worry about him one bit, he's a grade 1 bullshitter, although amazingly his thoughts are straight in line with a multitude of other high-quality computer repair companies:

It just amazes me how arrogant some computer technicians are.

"Make ALL of Your Computer Problems Go Away Without the Cost of a Full-Time IT Staff"

...and if those includes anyone registered here, then shame on you!

 

[Codemonkey]

"From the desk of..."

He's an internet marketer for sure. You can tell by the website template, formatting and language he uses. I don't know anything about the guy's reputation but some of those marketing types can sell a ketchup popsicle to a woman in white gloves. He is, at the very least, a salesman.

He's going to see all the referrals in his logs from this thread so expect him to pop in and say hi any time now.

 

[techlabco]

WOW. I never thought to look for that particular phrases on Google. You are MY HERO!
Nah...I don't worry about him or anyone because they are just hurting themselves in the long run. Just is disappointing to see!

 

[iptech]

WOW. I never thought to look for that particular phrases on Google. You are MY HERO!
Nah...I don't worry about him or anyone because they are just hurting themselves in the long run. Just is disappointing to see!

Unfortunately it's a sign of the times, don't worry these guys won't do any real or long-term harm to your business, they quickly get busted because there's nothing behind their extravagant claims.

Another bunch of chancer to watch out for are those who buy the "How to run your own successful computer repair company... secrets they don't want you to know" type self-help business guides. These basically charge the happless wanabees for flowery PDF instructions on how to download consumer-focussed scanning software and use Google for everything else you don't know. These guys basically know jack, but hope they'll be able to blag their way through life.

In the 12 years I've been working for myself full-time I've seen many of these type of clowns come and go. It's sad, but their ilk aren't going to go away anytime soon, too many people are still drawn to the thought of an easy buck, and a cheap website filled with extravagant claims can fuel those dreams.

 

[chrisaroz]

Wait, am I looking at those Google results right... the exact same phrase? Did they all buy the same marketing kit from someone?

 

[ZenMike]

I should probably stay out of this for my own sanity, but it's material from Robin Robin's Technology Marketing Toolkit, which, yes, I do subscribe to. You can assume and assert that all these people are shady, manipulative, and incompetent, but that's simply not the case.

 

[Elemdee]

Lol...need virus removal? Special price TODAY ONLY! First pay online, THEN call to schedule an appointment to get the work done.

http://www.neighborlypchelp.com/residential/virus2.htm

 

[Hercomputers]

Internet marketer is IT. To me the website, pic of him with the fake background looks just that: fake! It's probably not even a real picture of him either....lol.

The site has marketing written all over it. When I first got laid off from my IT job of 15 years, I was looking into work-at-home-jobs and many of the sites looked exactly like his, signing up to received junk/spam email, uncovering hidden secrets, blah,blah,blah....what a joke!

Don't let it bother or annoy you.

 

[Xander]

I should probably stay out of this for my own sanity, but it's material from Robin Robin's Technology Marketing Toolkit, which, yes, I do subscribe to. You can assume and assert that all these people are shady, manipulative, and incompetent, but that's simply not the case.

Well, they sure as hell are manipulative and that equates to shady. Their competence becomes questionable because, if they were competent, would they have to resort to these tactics? Seems they'd be sorely lacking in self-confidence to pull this crap.

As a subscriber, I'd give you the benefit of the doubt that you're in the minority; learning from the concepts without lowering yourself to those depths.

 

[Graystar]

I clicked on a few of the "It amazes me" links and found that the entire page is the same on each of the sites.
Is this one scammer who is setting up sites to scam people? OR is this a template sold to tech people looking for a site?

Odd to say the least.

 

[ZenMike]

I clicked on a few of the "It amazes me" links and found that the entire page is the same on each of the sites.
Is this one scammer who is setting up sites to scam people? OR is this a template sold to tech people looking for a site?

Odd to say the least.

Yes, a template sold to techs looking for a site. It's a small part of a much larger strategy with a large support structure behind it.

 

[techlabco]

You know, I am very relieved to see that I am not the only who finds this business/website raising red flags. Hmmm...looking at how this is rooted into a marketing/template service to buy--I am curious as to how many of other PC tech's in my area are using similar or exact phrases, etc. I am intrigued now!

Have many of you had a bad experience when meeting other tech's on the job or elsewhere? Just curious...mine about 50/50.

 

[MrUnknown]

I don't think using marketing material that you purchased should mark you as shady.

But, I do think some of the stuff in it is hillarious. Like this line:

If by some odd chance your network goes down, if you get a virus, a hacker invasion, or any other problem that requires clean-up and fixing, we will do all of the work necessary to restore your network back to full speed with no additional service fees to you.

The important part is "no additional service fees." Basically, if you ever have a problem, we will repair it for the price you are already paying us to do it for. lol. To a regular person, this sounds great.

Also, I found the line about not profiting. The full line was saying they don't profit from your downtime. Basically eliminating the link to having to call a IT person when something bad happens. It doesn't mean he don't make money, just that you don't profit only when he is having problems.

I admit, some of it can be manipulative, but it is marketing and seems to be really good marketing at that.

 

[iptech]

I should probably stay out of this for my own sanity, but it's material from Robin Robin's Technology Marketing Toolkit, which, yes, I do subscribe to. You can assume and assert that all these people are shady, manipulative, and incompetent, but that's simply not the case.

Interesting you should say that Mike, because when I read your post from this thread last year I actually found it quite refreshing:

Do you want to elevate yourselves and chase away the competition, or do you want to raise the average for the entire industry?

At what point did your current marketing strategy make you change your opinion to this:

When You Are Tired of Dealing with Unreliable Computer Consultants Who Are Impossible to Reach, Fail to Deliver the Level of Service You Expect, and Overbill You for Every Last Service . . .

Then It's Time You Give Us a Call

No Other IT Consulting Firm in Central PA Can Touch Our Customer Service, Response Times, or Ability to Deliver Hassle-Free Technology Solutions That Work EXACTLY the Way You Want at a Price That You Expect.

Shady, manipulative, and incompetent? How do you think it looks Mike?

 

[ZenMike]

Shady, manipulative, and incompetent? How do you think it looks Mike?

Make no mistake I'm competing with you for business, but I don't see that as a conflict. Are you telling me as good or bad as your or I might be the first words out of your target prospects mouth aren't, "my current guy won't call me back" or "I don't know what I'm paying for" or "he's technically OK, but I can't understand a word he says and he makes me feel stupid." That's all this message is appealing to. The clients' existing frustrations in their language. And if I can't fulfill my promises I'll lose those clients, as well I should.

Every time you pick up a client you're taking that business from another tech. Don't apologize for that. If you are responsive, competent, and a good value to your clients I'm not going to get that business away from you. The fact is, there are a lot of techs out there that don't meet all those criteria and if I can take those clients by appealing to the continuing pain of their clients I absolutely will. I see nothing shady about that in any way, shape, or form.

At the same time, I also won't hesitate to help another business owner or tech in honest search of help, tech or marketing or otherwise, for a moment. And I don't see the conflict you're trying to imply. I have no insecurity about helping others, even in my same market, to improve the state of the industry because it only raises the standards for all of us, which I'm happy to encourage.

 

[iptech]

If you're so confident with your position Mike, why do you need to resort to using fallacious statements compiled by others?

I've spent a few minutes going over other sites that use the identical marketing model as you and I must admit I was surprised to find that the testimonials on each appeared to be different, as often we see off-the-shelf testimonials used. One thing that did strike me though was that these testimonials were all a bit formulaic, and that got me thinking... surely they don't...?

Oh yes they do!

I learn something new in this work everyday, but sometimes I learn things I wish I hadn't.

From the desk of the President & Chief Technical Officer of IP Technology.

 

[ZenMike]

If you're so confident with your position Mike, why do you need to resort to using fallacious statements compiled by others?

I don't know what you're referring to as "fallacious statements", but I have audio recordings to backup every testimonial on my site. I'm sorry if I've offended you. Best wishes.

 

[chrisaroz]

surely they don't...?

Oh yes they do!

Attention getting testimonials for only $27? DONE!

I would like to thank IPTECH for pointing me, CHRIS, to such an amazing resource as TESTIMONIAL GENERATOR. Without IPTECH's help, TECHNIBBLE.COM would never know about this amazing product. Thank you IPTECH.