sapphirescales
Well-Known Member
- Reaction score
- 3,331
- Location
- At My Computer
I've been doing website design for many years even though I hate it. Why? Because there's such good money in it. I charge at least $5,000 to design a website and I try to be very picky about my clients. But it never fails, a stinker client always seems to make it through my filter.
Why are people so stupid? I ask myself that question every single day. I very clearly tell them that making (or re-designing) a website isn't going to magically cause their phone to ring of the hook, but they still expect that. I use the analogy that a website is like a business card. You can pay Kinko's to print you out a bunch of business cards, but if you just keep them in the box and never hand them out, they're not going to do any good when it comes to getting you new business. I design and print the cards. That's IT! You need to either hand them out yourself or pay someone else to hand them out.
I do some local SEO for a few of my select clients (I just did local SEO for an e-Cig store and they're getting almost 20,000 impressions every single month now!), but for most businesses there's no way to get that kind of volume through local SEO. I point them towards AdWords but they don't want to pay. What - you think that all you have to do is plop down $5,000 and you'll never have to market your business again? If it were that easy then EVERYONE would do it. Even McDonalds has to advertise.
Anyway, I don't even like designing the websites themselves, but clients like these make me want to just quit this part of my business entirely. This is true of any business, whether you're fixing computers, designing websites, or something else: crap clients are the source of 97% of the stress. The other 3% comes from the job itself. This is why I charge so much in my business. It's not the job that they're paying for - it's me having to deal with them!
Why are people so stupid? I ask myself that question every single day. I very clearly tell them that making (or re-designing) a website isn't going to magically cause their phone to ring of the hook, but they still expect that. I use the analogy that a website is like a business card. You can pay Kinko's to print you out a bunch of business cards, but if you just keep them in the box and never hand them out, they're not going to do any good when it comes to getting you new business. I design and print the cards. That's IT! You need to either hand them out yourself or pay someone else to hand them out.
I do some local SEO for a few of my select clients (I just did local SEO for an e-Cig store and they're getting almost 20,000 impressions every single month now!), but for most businesses there's no way to get that kind of volume through local SEO. I point them towards AdWords but they don't want to pay. What - you think that all you have to do is plop down $5,000 and you'll never have to market your business again? If it were that easy then EVERYONE would do it. Even McDonalds has to advertise.
Anyway, I don't even like designing the websites themselves, but clients like these make me want to just quit this part of my business entirely. This is true of any business, whether you're fixing computers, designing websites, or something else: crap clients are the source of 97% of the stress. The other 3% comes from the job itself. This is why I charge so much in my business. It's not the job that they're paying for - it's me having to deal with them!