PcTek
New Member
- Reaction score
- 0
- Location
- Mobile, AL
Well... We spent 660 on one radio ad, and 560 on another. Both these stations are very popular, had the correct demographics, and generated exactly two callers, who never showed. End of story.
Also I was able to convince one station into giving me an extra 50 spots for free. (can you beleive that? it's true!) So apparently radio advertising does not work.
Then, our company joined the chamber of commerce, they had a great package... All sorts of coupons for mass mailing, using their mail permit for bulk mail... and .... radio stations!
One of the same radio stations we had advertised with for 560, dropped their price to $96.70 for chamber members... How odd is that...
O! These stations spread 81 miles and 72 miles respectively in our area. They also targeted about 100,000 people. We got 80 of those 1 minute spots on one station to run over a 2 week period (saturated) at the times people were in their cars. The other station we only got 40 of those 1 minute spots. But, alas! Nothing... Nada... Zip... It would have been more fun to just make a $1,210.00 bon fire... At least we could have roasted marshmallows.
Also I was able to convince one station into giving me an extra 50 spots for free. (can you beleive that? it's true!) So apparently radio advertising does not work.
Then, our company joined the chamber of commerce, they had a great package... All sorts of coupons for mass mailing, using their mail permit for bulk mail... and .... radio stations!
One of the same radio stations we had advertised with for 560, dropped their price to $96.70 for chamber members... How odd is that...
O! These stations spread 81 miles and 72 miles respectively in our area. They also targeted about 100,000 people. We got 80 of those 1 minute spots on one station to run over a 2 week period (saturated) at the times people were in their cars. The other station we only got 40 of those 1 minute spots. But, alas! Nothing... Nada... Zip... It would have been more fun to just make a $1,210.00 bon fire... At least we could have roasted marshmallows.