Big Jim
Well-Known Member
- Reaction score
- 183
- Location
- Derbyshire, UK
So a few months ago a friend on facebook advertised his marketing business, I struck up a convo we got chatting and 3 months later we are at the point we are now discussing prices / ideas
background, we have brick and mortar in a small town (population ~10,000)
shop location gets very poor natural footfall being just on the edge of the town, we do have parking out front and it is in a spot where a LOT of traffic has to pass due to the one way system in our town.
so that said.We had a chat on the phone about certain ideas, 1 that I have poo poo'ed so far is for him to design me an advert for the local paper who want something stupid like £900 + VAT for a full page advert for a single week.
They apparently have a reader base of 13,000.
This doesn't seem high enough impact to me.
I am considering getting 20,000 suppliers printed and distributed 4 times to 5000 homes over 4 months, cost in total of this will be ~£1100 I imagine
Through the 5 years we have been open We have built up a customer DB of around 1000 names and addresses
He can design & print a flyer (with an exclusive offer) with accompanying letter, and post to 1000 customers for £679
Is this reasonable, and more importantly is it generally speaking a good idea ?
I'm thinking half price service or something, so if I can drag 20 people in (2 - 3%) I can make my money back, and if we can push more than that then obviously we make a profit.
The problem is it doesn't drive "new" business as such (spec below)
1 - Advertise Shop with direct mail shot to customer base, approx 900 recipients
–– A5 double sided flyer design, promoting Mobile and PC repairs/maintenence etc
–– Offer to customers One device repair have other device xx% discount
£100.00
–– Print of 900 x flyers £70.00
–– Supply A4 laser paper, and print personalised colour single sided letter £55.00
–– Machine fold letter to A5 and enclose with supplied Invite into C5 window envelope.
Supply C5 window envelope, overprinted in mono to face with PPI and Return
address.
£130.00
–– Discounted 2nd Class postage, letter 0 - 100grms @ 36p per item (TBC) £324.00
Total price £679.00
£550 for a website redesign (below is his spec)
–– Design upgrade to website, plus template design so customer can add further
product/service pages and landing pages for campaigns. Addition of news/blog
area.
background, we have brick and mortar in a small town (population ~10,000)
shop location gets very poor natural footfall being just on the edge of the town, we do have parking out front and it is in a spot where a LOT of traffic has to pass due to the one way system in our town.
so that said.We had a chat on the phone about certain ideas, 1 that I have poo poo'ed so far is for him to design me an advert for the local paper who want something stupid like £900 + VAT for a full page advert for a single week.
They apparently have a reader base of 13,000.
This doesn't seem high enough impact to me.
I am considering getting 20,000 suppliers printed and distributed 4 times to 5000 homes over 4 months, cost in total of this will be ~£1100 I imagine
Through the 5 years we have been open We have built up a customer DB of around 1000 names and addresses
He can design & print a flyer (with an exclusive offer) with accompanying letter, and post to 1000 customers for £679
Is this reasonable, and more importantly is it generally speaking a good idea ?
I'm thinking half price service or something, so if I can drag 20 people in (2 - 3%) I can make my money back, and if we can push more than that then obviously we make a profit.
The problem is it doesn't drive "new" business as such (spec below)
1 - Advertise Shop with direct mail shot to customer base, approx 900 recipients
–– A5 double sided flyer design, promoting Mobile and PC repairs/maintenence etc
–– Offer to customers One device repair have other device xx% discount
£100.00
–– Print of 900 x flyers £70.00
–– Supply A4 laser paper, and print personalised colour single sided letter £55.00
–– Machine fold letter to A5 and enclose with supplied Invite into C5 window envelope.
Supply C5 window envelope, overprinted in mono to face with PPI and Return
address.
£130.00
–– Discounted 2nd Class postage, letter 0 - 100grms @ 36p per item (TBC) £324.00
Total price £679.00
£550 for a website redesign (below is his spec)
–– Design upgrade to website, plus template design so customer can add further
product/service pages and landing pages for campaigns. Addition of news/blog
area.