Marketing GFI Max

[BrentfromZulu]

Hello all, I have a question about GFI Max and the marketing aspect behind it.

How exactly would you sell the product.

Here is kind of a bullet point of how I would sell it:

24/7 monitoring
Antivirus Alerts
Reporting
Built in Tray Application
Mobile Device Management (Limited, but still some functions)
Update Management

I believe I am being hired to help a company. I know there must be something I am missing. Thank all!

 

[frederick]

• 24/7 Monitoring and Error Reporting
• Managed Antivirus with threat/detection reporting
• Daily and Weekly system status reports
• Remote support and assitance
• Update and Patch management
• Data Cloud Backup (if you are going to offer)

For businesses, we use N-Able more, and GFI for residential & lower budget businesses. Those are the big points we hit on. With GFI, we do not offer the cloud backup to either. We use carbonite for residential, and datto for businesses.

 

[BrentfromZulu]

• 24/7 Monitoring and Error Reporting
• Managed Antivirus with threat/detection reporting
• Daily and Weekly system status reports
• Remote support and assitance
• Update and Patch management
• Data Cloud Backup (if you are going to offer)

For businesses, we use N-Able more, and GFI for residential & lower budget businesses. Those are the big points we hit on. With GFI, we do not offer the cloud backup to either. We use carbonite for residential, and datto for businesses.

Thanks!

I don't think I want to push Cloud Backup through GFI, I honestly think there are better solutions for cloud backup than that (Datto for example)

 

[YeOldeStonecat]

We don't see the product (we don't use GFI, we use N-Able)...but we sell OUR SERVICES. It's "us" we're selling, not N-Able.

N-Able (or GFI, or Kaseya, or CentreStage, or any of the other RMMs) are part of your tool set. You leverage the tools to make your work easier. But you're selling your work, your services, the final product.

You provide the antivirus protection. You can name the antivirus product if the client asks. You resell it at average going rates. Dunno what deal you worked out with GFI for your prices, everyone gets different rates depending on how hard they beat up their RMM rep....but resell it at average rages.

You provide services to maintain operating system updates, software updates, third party updates. Client doens't need to know how you did it...just that you got it done.

Status reports....some clients like to read those, some don't.

Asset tracking/inventory. Good to have those handy, it's a sales tool that helps you push your client into an equipment refreshing cycle, to set a budget. Looking at the expiration dates of the warranties...you can start presenting a forecast to the client of workstation/laptop/server replacement budgets, yearly plans.

See where I'm going with this? Tools to help you service them.

 

[callthatgirl]

I agree, we say "Online backup" and "antivirus packages"

we sell our services, and prices reflect service included. So if someone asks why it costs more than what the online prices say, I tell them it includes service.

 

[frederick]

I should have mentioned it.... We re-brand the RMM's and sell it as our own. I don't see the guys over there at N-Able or GFI responding to customers. Customers are paying for a service. It's our guys, our techs, checking up on and fixing the systems when an error comes through.

 

[cstech]

I work my GFI sales as a service. I use their software as a tool for my managed service. I offer managed antivirus as a service. This sells itself over the "regular" antivirus software and a much higher profit margin for me as well. As soon as I tell the customer that they will have somebody watching over their antivirus program monitoring for infections compared to them having to do anything, then i pull out my iPad and show them the mobile app that displays infections and everything else they usually go for a full monitoring and maintenance package. I don't sell GFI by itself just like i don't sell antivirus programs or just a router I market my services and sell myself the tools needed for me to do my job are factored in the overall price (yes equipment is a line item if they client is purchasing, however I do have equipment that is part of the monthly rate and I still own the equipment.)

I use the reports and such to "show" the value of my service, showing them what I have done for them like how many virus traces they were protected from or the amount of time I was logged on remotely adjusting their volume on the system for the third time, that sort of thing. I use the asset tracking feature for most of mine as a way to see what software they installed on their own between services.

The best example is D7. I use this on almost every computer I work on if for no other reason than to run an initial report that gathers serial numbers and all the other info I want to keep with the ticket. I don't bill the customer for d7 every time I use it, it is just part of the service I offer. Hope that makes sense.

 

[YeOldeStonecat]

The best example is D7. I use this on almost every computer I work on if for no other reason than to run an initial report that gathers serial numbers and all the other info I want to keep with the ticket. I don't bill the customer for d7 every time I use it, it is just part of the service I offer. Hope that makes sense.

Doesn't GFI do that? We get all that asset info in N-Able.

 

[nlinecomputers]

Doesn't GFI do that? We get all that asset info in N-Able.

It does. It does not have any network discovery ability(that is on the do list for this year)

For Network discovery I've been using Network Detective.

 

[cstech]

Well yes GFI does show the asset information of the systems the agent is loaded on but I don't put it on every system I work on. I was referring to the break/fix work and how D7 is used as a tool. I was trying to point out that instead of trying to market what GFI's agent or other companies software does market what you as a tech can do for the customer not just the software you use to do it.

I am still searching for network discovery tools right now I am using Fing on the iPad for this as it has worked rather well for me so far. Keep in mine I am dealing with simple networks though. Small business networks not a lot of extra flair.

 

[YeOldeStonecat]

It does. It does not have any network discovery ability(that is on the do list for this year)

For Network discovery I've been using Network Detective.

Before we got N-Able, I used LANSweeper.

 

[cc01]

golden rule is, dont confuse the end user. I just tell them, I manage their security so they dont have to.... I have over 200 users now in the last 6 months. Good for my area.

 

[compcareguy]

I am using GFI max as well, it fits perfectly with the business model I have chosen. I tend to market myself and what I offer as an individual company/tech rather than the system I use to do it.

I have a Livedrive Resellers account so I offer unlimited online backup as part of the package. In the standard package they get a virus free guarantee (haven't really had to do this much) and they get 1 hour per month of remote service if needed not accumulative for more remote repair time they get a 40% discount

Not sure as this is the best way but it seems to be a popular way to present an all-in-one type package.

 

[GCS]

I personally found GFI's software to be lacking.
A previous employer I worked under used GFI's Vipre anti-virus enterprise.

Our clients were infected almost constantly, vipre's email 'protection' often rendered outlook useless and the feature had to be turned off.

The one good thing I can say about GFI is that they will remove viruses for you remotely if their software fails too, which is a good thing since it tends to fail a lot.

Just my two cents, I've sworn away from GFI products.

 

[seedubya]

As a former Vipre reseller I can agree and that's the main reason that we signed up this week for N-Able. Got 1000 basic licences and 1000 AV licences included along with professional licences for servers, networks, workstations etc. If we just sold the AV at market value we would make about 8 times our investment.

 

[colonydata]

could anyone share pricing on N-able? I really don't feel like having to deal with a sales call just to get pricing.