Impression of cost.

He quotes $50 per hour so people go to a competitor charging $35 an hour that takes twice the time to repair, so the customer spends more money.
 
But also realize that the client who chose to go to the 35/hour person and spends more may come back to you later because of bad service. So keep your chin up. Charge what you're worth and always do a bang up job.
 
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