How to market to Technibblers?

[Rocco]

I agree with @mraikes that prices are localized, and I base what I would charge people like you on what I think people will pay for the final repair in my area. So then the question becomes, are my prices too high or are your prices too low? I assume people will pay $125 for an iPhone screen repair in my area, and I've based my wholesale prices on that. That leaves a healthy profit for computer shops who use me, but only if they charge high enough prices to begin with.

Where I live, you can buy a 5 bedroom house for $150,000, with a good yard. You can survive on minimum wage. Cost of living is low, and that includes cost of services. If there was a local person doing iPhone, iPad repairs (nearest is an hour away), they would not be able to charge more than $99 for repair, if there is somebody you can mail it to for cheaper. I am looking at doing some traveling before I open business and take some classes. One of the things I want to offer is Apple product support. Again, closest person is an hour away. I don't expect it to be a huge part of my market, but I do expect something. But I cannot charge what you can charge, not in my town.

Add to that, this simple fact. Say somebody here locally did fix them, and they charged, say $100, for same day-next day repair. I chose to work with you, and charge what, $125-150? for 6-10 business days delivery. As a customer, who would you go with?

Prices here would astound some of you. For my 5 bedroom house, I pay $630 a YEAR in property tax. I could never charge what most of you do. Not even the local competition for computer repair that have been around for years comes anywhere close to what I have seen over the last 6 weeks reviewing everybody's websites/pricing.

Edit: so in my case, I would rather send a customer an hour away than make very little money outsourcing to someone else across the country.

 

[SprinterTech-WI]

Where I live, you can buy a 5 bedroom house for $150,000, with a good yard. You can survive on minimum wage. Cost of living is low, and that includes cost of services. If there was a local person doing iPhone, iPad repairs (nearest is an hour away), they would not be able to charge more than $99 for repair, if there is somebody you can mail it to for cheaper. I am looking at doing some traveling before I open business and take some classes. One of the things I want to offer is Apple product support. Again, closest person is an hour away. I don't expect it to be a huge part of my market, but I do expect something. But I cannot charge what you can charge, not in my town.

Add to that, this simple fact. Say somebody here locally did fix them, and they charged, say $100, for same day-next day repair. I chose to work with you, and charge what, $125-150? for 6-10 business days delivery. As a customer, who would you go with?

Prices here would astound some of you. For my 5 bedroom house, I pay $630 a YEAR in property tax. I could never charge what most of you do. Not even the local competition for computer repair that have been around for years comes anywhere close to what I have seen over the last 6 weeks reviewing everybody's websites/pricing.

Edit: so in my case, I would rather send a customer an hour away than make very little money outsourcing to someone else across the country.

I hear ya there Rocco, I use to live in northeastern MT, and prices were so low... granted it was 70 miles to the nearest Pamida, but it was cheap livin'!