I wanted something unique. I fell in love with the name "Riverstone Technology". I live near a river, and it conjured up images of calm, smooth, flowing... Sadly, when I tried to register it, the name search turned up a trademark for " Riverstone Networks", and I couldn't use the name. I was so stuck on the name, I had trouble thinking of an alternative. Finally sick of me moping about, my wife asked, "Don't you have that personal domain name? Why not use that?"
She meant codegreen.ca. Originally, it was a blog I had years ago dedicated to me learning how to program. (I was green when it came to code. Get it? Hey?) "Code Green Technology" sounded good to me, so I ran with it.