You know how google has a different shade around the paid search results, it seems lighter than it has in the past. I really have to squint on some monitors to see the difference. Is this just my eyes?
It's been change for a long time. I read a blog about 6 months ago that SEO guru's speculates that people are skipping PPC because they think the product or services on this link will cost more because of overhead (advertising to Google)
Even though I pay for adwords, I'm in favor of something like this. I hate that paid ads are blended in with regular results in an essentially deceitful manner.