Yes, if they're interested in paid, I'm usually recommend BitDefender or Kaspersky. While those two often top AV Comparatives, they still don't seem to have a lot of household name recognition, unfortunately.
I'm always on a search for the best free AV that doesn't nag too much, or do other bothersome things. I recommended Avast for awhile, but sometimes there are too many popups. Avira is nice, too. Interestingly enough, Qihoo's Total Security I have recommended for some people. It's handy, because it uses multiple scan engines, and doesn't nag or use popups. BitDefender free seemed like it would be nice, but last time I used it, it would auto-quarantine some of my technician tools, and not provide a way to restore or whitelist them.
What I really want to see is a Microsoft Security Essentials with a respectable detection rate.