- Reaction score
- 3,020
- Location
- Fort Myers, FL
I have created a new marketing idea and after some time of testing it, I feel I can share it in the open with results. A few months ago, a client alerted me of affiliation marketing and that I should be doing and after thinking it over, I considered it a win because there is no cost to get it going and the win comes from when the clients call in. I spent some time on it and sent it out and have over 10 clients on the program and one has 650 tenants (x2, all have home computers too).
Here it is:
Affliation Marketing in a nutshell
1.) You create for your company an affiliation program and figure out a commission or flat fee you're comfortable with, We offer a % back to the affiliate. I feel a % on labor only (not licenses or hardware is included btw) is a fair commission to do the work that was given to you via this program. For most programs, we do 20%, some are 10%.
2.) Then create a landing page on your website for affliates to sign up. I have a form that they fill out that requires information.
3.) Create some type of tracking in your helpdesk ticket programs, excel spreadsheets, CRM, etc.
4.) Go find clients that are in positions to help market you. Excellent clients are virtual assistants, clients that work from home, multi-level marketers, realtors, apt complexes, executive suite buildings, cleaning businesses, sales people, pretty much anyone who works with clients that work on computers. (Seems a lot of our affiliates are big into social media, so that's another source, find the maniacs.)
5.) Create a special landing page for these new affiliates. I put in basic information about the affiliate who signed up, then a bit about us and then a booking form on their page. You need this page so they can push it out to their networks/clients, etc. Example: http://www.callthatgirl.biz/technibble
6.) Create specials for these affiliates and send to them every 2 weeks or monthly. Update their affiliate page for them and sent them their affiliate link. Examples are 10% off if you come in for a computer cleaning or 10% off all virus removals, 10% off online backup setup, etc. I am trying to send them out every 2 weeks or once a month. Most of our affiliates are adding the specials into their websites or email newsletters.
Basically, you are giving your affiliate sign up's a % or flat dollar fee on all of these calls, and giving the their referrals a discount (or you don't have to), but it's a win because your marketing time and dollars are coming back to you directly and you can track it very easy. I consider it keeping your marketing campaigns managed well.
TIP: The best clients are the executive suite groups (they are always looking to save money on their own tech support needs or enjoy making extra money)and these are complexes full of independant businesses who manage entire floors. If you are a in small town, apt complexes would be equal. To be able to reach all the tenants of a building at one shot through the owner or manager is worth it. Another great contact is realty management businesses who manage multiple buidlings.
I hope this information helps some of you out, I know everyone is in different sized towns, countries, etc...but this so far has panned out well for us. We are connecting with clients we never would have reached before and at a low cost.
Here it is:
Affliation Marketing in a nutshell
1.) You create for your company an affiliation program and figure out a commission or flat fee you're comfortable with, We offer a % back to the affiliate. I feel a % on labor only (not licenses or hardware is included btw) is a fair commission to do the work that was given to you via this program. For most programs, we do 20%, some are 10%.
2.) Then create a landing page on your website for affliates to sign up. I have a form that they fill out that requires information.
3.) Create some type of tracking in your helpdesk ticket programs, excel spreadsheets, CRM, etc.
4.) Go find clients that are in positions to help market you. Excellent clients are virtual assistants, clients that work from home, multi-level marketers, realtors, apt complexes, executive suite buildings, cleaning businesses, sales people, pretty much anyone who works with clients that work on computers. (Seems a lot of our affiliates are big into social media, so that's another source, find the maniacs.)
5.) Create a special landing page for these new affiliates. I put in basic information about the affiliate who signed up, then a bit about us and then a booking form on their page. You need this page so they can push it out to their networks/clients, etc. Example: http://www.callthatgirl.biz/technibble
6.) Create specials for these affiliates and send to them every 2 weeks or monthly. Update their affiliate page for them and sent them their affiliate link. Examples are 10% off if you come in for a computer cleaning or 10% off all virus removals, 10% off online backup setup, etc. I am trying to send them out every 2 weeks or once a month. Most of our affiliates are adding the specials into their websites or email newsletters.
Basically, you are giving your affiliate sign up's a % or flat dollar fee on all of these calls, and giving the their referrals a discount (or you don't have to), but it's a win because your marketing time and dollars are coming back to you directly and you can track it very easy. I consider it keeping your marketing campaigns managed well.
TIP: The best clients are the executive suite groups (they are always looking to save money on their own tech support needs or enjoy making extra money)and these are complexes full of independant businesses who manage entire floors. If you are a in small town, apt complexes would be equal. To be able to reach all the tenants of a building at one shot through the owner or manager is worth it. Another great contact is realty management businesses who manage multiple buidlings.
I hope this information helps some of you out, I know everyone is in different sized towns, countries, etc...but this so far has panned out well for us. We are connecting with clients we never would have reached before and at a low cost.
