Advertisement in Senior Center Newsletter

[jft135]

I was asked to sponsor the local senior center's monthly newsletter and it's actually quite reasonably priced. Since this center is in one of the more affluent areas, $35/mo is a steal.

My question to the community is what you would focus on in an ad directed specifically at seniors? What have you found to be successful? Obviously large print is a must as well as keeping it simple.

 

[AML]

Hammer home Fraud..... We see more seniors get taken in by a phone call or something pops up on their screen. not because they are gullible more because they are too trusting...they grew up in a different era.

info on safe surfing practices, also ask for suggestions

 

[Bryce W]

The majority of my residential clients were the wealthy elderly. The jobs they mainly had me do was setting up and education.
For example, they had their iMacs and iPhones, but didnt know how to have their email show up on both.

I ended up doing a lot of education (at my full repair rate too) because children/grandchildren didnt have the time/patience to help them.

I wouldnt go the fear marketing route with them because they are already scared of it. I would go the route of how life can be better using this stuff.

 

[fencepost]

If you're good with training and people skills, something about "Helping you understand [computers, Internet, this complex world, the tools you're using, something]" or maybe "understand and be comfortable with." Also something about "making things work for YOU."

Basically taking it away from fear or repair to customer service and comfort.

 

[AML]

The majority of my residential clients were the wealthy elderly. The jobs they mainly had me do was setting up and education.
For example, they had their iMacs and iPhones, but didnt know how to have their email show up on both.

I ended up doing a lot of education (at my full repair rate too) because children/grandchildren didnt have the time/patience to help them.

I wouldnt go the fear marketing route with them because they are already scared of it. I would go the route of how life can be better using this stuff.

Respectfully disagree on your last line, maybe that is the case in your area....we have a lot of elderly clients... most have it setup for facebook, pogo games etc. Most are not afraid of it they click on everything...Years ago technophobia was true with them I find that not to be true anymore. We get somewhere around 4 or 5 a month that get caught in the scams...My suggestion was to send the information related to the scams...ie windows will not call you...if you receive a call from them hang up... same as a screen popping up on their computer, dont call that number call a local area store... If you don't warn them of these simple things they will either get taken again, or abandon the computer completely... I have tons of experience talking them off the ledge... Once they understand then you get into all the good stuff. I am tired of our elderly getting ripped off.
You can make the newsletter a information piece without fear mongering

 

[cam w]

The majority of my residential clients were the wealthy elderly. The jobs they mainly had me do was setting up and education.
For example, they had their iMacs and iPhones, but didnt know how to have their email show up on both.

I ended up doing a lot of education (at my full repair rate too) because children/grandchildren didnt have the time/patience to help them.

I wouldnt go the fear marketing route with them because they are already scared of it. I would go the route of how life can be better using this stuff.

Thumbs up to that!

 

[fencepost]

If your newsletter clients are the sort to watch embedded/linked videos from your newsletters it might not hurt to make a practice of including examples ("When you see something like this come up on your screen, DO NOT call the number because it's a scam. If you're seeing these things regularly contact us, there are some things we can set up for you to help prevent these from bothering you so often." then set up an adblocker).