Would like to hire a technibbler for adwords

I'm just break/fix at the moment, but you did mention that though. What I'd just like at the moment is a rough idea of what you'd want for the initial setup (if I ran into problems with it). If I need to purchase another domain, they're really cheap, so shouldn't be a problem. I guess really what I'm thinking of is the initial technical setup (if I was to get stuck with it). You've already given a price for the blogging side of things I think. But, like I said before, FB and twitter I'm wondering about as well, so would need some idea of that.
This might sound odd, but I love documenting things. I'm actually very thorough with stuff like that, and I love being that way. I guess I just love being thorough with some things. What I don't have the patience for, is sat trying to actually write something, thinking about what to write. It used to take me hours to write letters or essays sometimes, just didn't enjoy it at all. I actually 'know' someone that I have recently mentioned this too, but you actually work in the IT field, so you would be the far better option (even though you're a loooong way away lol).
 
Once you get a set of blogs rolling...to keep up, just write about your day to day jobs. This example below is simple writign and I just wrote it now *(heck, this is a now a 2 in 1 blog, data recovery and online backup LOL)

Title "Hard drive and data recovery services saves the day again for a client in XXX town" <--now this is a share worthy blog for Twitter/Facebook/Linkedin, etc.

First paragraph
Today a client called in for help with her hard drive that needs data recovery in our XXX town (fill in your town). As data recovery experts, we do this work for clients everyday! We were glad to get her in as soon as possible and detect the issues with our professional technical skills. We strive to manage our clients expectations with all of the jobs we repair here at XXX computer services, so we told her that basically she can drop off the drive, we inspect it, make sure the data is in tact and that we can retrieve her data. Once we got her drive in our shop, we did safely back up her data to an external hard drive and she now has online backup for her data so this is not an issue again. Stop by our store at XXX in XX town and get your computer setup for online backup or call 123-456-789 and have our remote techs install online backup for you.

Second paragraph
This is a blip about your company.
 
Mmmm..... I like it. I think I'm missing a trick here. Wish I'd thought of this long ago.
Well, it's ten to midnight here, so think I'm gonna look at this in the morning.
 
Yeah, it takes time to learn and keep up with, but once it's done, it's free :)
Free is great!

I just have assistants because I need more work than just one location.
 
Strange that blogs seem to outrank static pages..is there a method to get pages to rank just as well? Think I'd prefer a dedicated landing page ranking top rather than a blog post..but that's just me
 
blogs are fresh content which is what google enjoys more. Of course you can SEO the landing page, but many folks don't see good enough results....I guess. I know that blogs worked for me. You can use a blog page as your main page for your website and optimize it with blogging techniques. I have done that in the past, I sometimes go back and forth.
 
That's how my outlook expert is usually found, via the blogs I write about problems. And since I have a high authority with the words related to outlook, even if I come on page 2-3 internationally, it's a win. People want to work with people. My blogs are conversation style so that works for me.
 
When you write a blog article, how much do you pay attention to the drafting of the title (does it contain keywords), the drafting of the first paragraph (does it contain the title, keywords, etc.) and then the rest of the article (keyword density, etc.). Then, what about tagging? H1 & H2 sections?

What I have found is that forcing this stuff makes your article sound stilted and unnatural, yet if you ignore it and just write as you normally would, then it ends up not being seo-worthy. Maybe that's the trick I guess....
 
I do some with great SEO titles (exact errors) and some with just a tease of SEO, it's up to you and what you feel your social media will like and what Google will love. People finding you on Google will hire you if you have a good story (and testimonials attached, like mine have) over an ad, nothing against ads...but many of my clients tell me they skip the ads for outlook expert because they know it's going to a call center in India.
 
Review after a few weeks-

I've been monitoring the results after a few weeks using Google Analytics. I have a paid Adwords account that uses many of the same keywords that Lisa used on these blogs.

It only took a few days for the organic searches to surpass the expensive Adwords keywords. I'm ditching Adwords. I'm following Lisa's advice and blogging often. She did basically exactly what she said- got me set up with some blogs to "get me rolling" so that I could see what I need to do. I'll start adding my own now. Using Google Analytics, I can see what keywords were used and where the user landed- straight to the blog page. I realize I need some better links on there to drive them towards my other pages and try to get them hooked!

I have not yet gotten a call or email for these services but keep in mind these are business keywords, I do not have a store front and don't do residential work. So one new client from this would be a big, big deal. If this gets me one client in 6 months I would be extremely happy. Even just the exposure is fantastic. I hope to be a company they remember looking at when something breaks and they need some help!

Thanks Lisa!!!!
 
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