What's the title on your business card?

Does anyone put any data on the reverse of their business cards?

If not, I think its a lot of wasted advertising space.

The front of mine, is the logo, Company name, my name, and address, contact no's, website, email etc.

The reverse, lists a lot of the services I offer.

I used every available space on the back for services offered, why waste the space? :)

For title I put "Computer Rescue Specialist" as most of my clients are in need of exactly that. Fancy titles (CEO, Owner, etc.) don't cut it when they are in dire need of being rescued.....

Tom
 
I put service director...but I manage 3 in house techs, who then manage several field projects each, who are assistant managers/small business specialists.
 
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Nothing fancy here
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Mine just has my name, company name and contact details. No title.

Just for fun, I did do a run of cards for a friend of mine who was the lead technician at a small computer company in Auckland. We scanned his regular card and changed only the job title from "Technician" to "Alpha Geek".
 
Jason your card is awesome. I do marketing for CPA firms part time and we make lots of cards. This is the type of style we use. Very clean on front. Stylized back.

Sent from my PC36100 using Tapatalk
 
I once met the owner of a 30 million dollar company who had "National Sales Director" on his business card... I wonder what his angle was.

Next to C/VP level employees the people with the most sway and power in a large organization is higher level sales staff. You want to give your customers the illusion that they're important enough to talk to a guy high up in sales, but not so important that they can call C/VP level employees. This gives the illusion that you're large enough to to be considered a peer, but that the customer isn't so small that their business is unimportant.

Pretty much everything they do that is customer visible is carefully manipulated. Let's say you fly out to meet potential customers and plan to take them out to lunch. The rental car you get should be nice, but not luxurious. If it's too cheap they might assume your company is having financial problems, but if it's too nice they'll think you are too expensive. This goes for the suit you're wearing, or anything else you have on for that matter. The restaurant you take them too falls under the same thing.

Whenever you communicate with them via phone, email, etc you want to keep it brief, but informative. If you go on too long with unnecessary stuff they'll assume you're not busy, but if you cut them off too soon they think you don't have time for them.

It seems silly, but sales in the seven figure range or more is basically a dark art. It's simply posturing for negotiations and future interactions. When so much money is on the line it's not surprising so much work goes into every little detail.

Most of us here will never have to worry about such things, but there is still important information you can glean from it. Pick your title carefully based on the type of customers you're trying to attract. People feel more comfortable with others they think are like them.
 
I am actually going to put President & CEO on my business cards. It is the image I want and the place I want my company to go.
 
Easy solution? Don't put any title. I play the hat of everyone in my company, including President, Lead Tech, Marketer, etc so no reason to put one thing down.

If they ever ask, I tell them, but no need to put something on the business card. Keep it open for interpretation or better yet, just a simple conversation.
 
I originally used Systems Engineer/Manager then changed it to Systems Engineer/President then when I decided to just stay as a one man band, I switched it to simply Systems Engineer.
 
I like the sound of Owner but seeing as I run an Scorp, for those that know legalities, that is technically incorrect. So I didn't opt for anything. President is factually correct but a little pretentious for a one man company lol.
 
The back of my cards are mirror image of the front, just something different to make them stand out. I've never even had my name on my card, so naturally their is no title. I've always felt that branding the business name was more important. It has definetely worked for me as now majority of my customers do not know that I own the business and it seems to help with people thinking they have to deal with me. Now days I'm doing more consulting myself and less repair work, so I've been thinking about setting up a card for just myself with my personal info on it. I just can't decide on a title.
 
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