I spent 2 months and 10 days in there (The Army) before I got a medical discharge. Does that make me a Vet? I have a DD214.
What do you mean the American Flag may not fair well with Latinos? I'm a Latino Business owner, and on all my vehicles I proudly display the American Flag!
Yes you are a Vet; you served. Did you really do anything... I don't know. Surely you get VA benefits right?
Anyway, you are not a typical Latino Busienss Owner... Unlike some places in California with an influx in illegal (undocumented) immigrints, you more likely licenced, certified, insurred, a U.S. Citizen, and a proud/patriotic American.
All of this is good, but it puts you into a different category. You think differently and belong to differerent demographics. I know of one computer shop in California that flies a big Mexican flag, plays hispanic-heritage music, talks in all Spanish, rents a place in the ghetto, and works for like $15 an hour.
The Latinos in this area are drawn to the Mexican flag, often burn American flags in demonstrations, protest that illegal/undocumented people who are not supposed to be here should have the right to vote, and they WILL go to a computer shop like this one where they feel right at home. In contrast, they will think that you are like ALL Americans just wanting to rip them off because you might charge $60 - $80 an hour.
What they do not realize is that it costs you much more because you have to pay your help, pay taxes including employer taxes for employees, you have education, licencure, insurrance, spent the money for a couple certificates, and have rent that is probably $1,000 more a month than they pay. In short, your over-head is MUCH higher because you do everything above-board. You are also probably better at diagnosing & correcting problems because you have more experience & education.
That is all I am saying. Nothing wrong with being a hard-working Latino that plays by all the rules and proudly displays the American Flag. If I had problems I was too lazy to fix myself, I would go to you.
I hope this makes sense. Surely, you know what I mean being a business owner. It is VERY expensive to play by the rules and your customers don't see that. All they know is that they pay what they consider a lot.