This doesn't look good for us *$20 Geeksquad services*

[Tony_Scarpelli]

Keep in mind their sales strategy for this...

They are currently raming up here is in the US for the Holiday Season and they will be really driving the services side of their business. It will be a focus to sell this on New PC purchases so that will be a primary method for gaining subscribers for the service. There are other sales dynamics such as when people take their broken comp into the store or when they call GS for problems.

The question that I am pondering is do I call attention to it with a comparison on my site or do I just "ignore" it as far as marketing goes since I am already positioned well to complete against it?

I think that is the question many of us should be looking at... everytime we as an industry call attention to Geek Squad it can actually backfire by giving them more exposure.

I find that we really do not need to worry about competitors in most cases. We need to worry about answering every call, sounding like we know what we are talking about, sounding like we want their business, offering a good range of service and products, and then providing a good value (not cheap) of service and products and that the competition comes and goes.

Before Geeksquad I had three multistory, multimillion dollar IT organizations which owned my town. I built my niche navigating between the feet of the elephants, then one of them failed and I had a 25% increase, a year later another one failed and I had a 50% increase in sales and another one failed..... So basically don't get distracted buy all that is going on that you have little control on. Focus on what you can change: your knowledge, quality, range of service and enthusiasm to take care of customers.

IMO-We are their worst nightmare because each of us really cares about our customers where they cannot pay their geeks enough to do that.