You will get better results using the keywords in the actual link, like this:
Kingston Ontario Computer Repair
Search engines will give you more "juice" for a link like that.
I do SEO for a living (majority). There is a lot that goes in to it.
Here is a few quick tips.
1. your meta tags are pretty good, (description is good) you should change your keywords, at the moment it looks like this:
<meta name="keywords" content="Computer Repair Kingston Ontario Heroes Consulting Anti-virus on-site" />
It should look more like this:
<meta name="keywords" content="Computer, Repair, Kingston, Ontario, Heroes Consulting, Anti-virus, on-site" />
Small things like this matter.
2. Use alternate text on all your images, so you have your image like this:
<img src="/images/Computer%20Heroes%20Logo6NoBar.gif" alt="Computer Heros Repairs" border="0" width="405" height="198">
(Do NOT fill the alt with keywords, use one max)
3. Use your keywords in the titles of your sections, eg:
Computer Heroes providing Computer Service and Repair for Kingston Ontario
I would re-word this:
Computer Service and Repair for Kingston Ontario - Computer Heroes
Use this same format for all your titles of pages.
4. If you want to get really serious, lose Joomla and get something custom coded, then utilize the H1 tags
5. This is where you build backlinks, Submit your website to yahoo DIR, and also your local phone listing website (mine is yellowpages) then add some links on forums, ask your clients if they can link to your site. Keep backlinks relevant to your industry, Do Not get a backlink from a Hairdresser for Computer Repairs, these wont give you much pull. Use your tagline as the link, like I showed above.
6. Don't go after more then about 3 keywords of phrases, once your have achieved top rank for 3, then consider chasing more.
7. Get a tracker on there to see whats going on,
http://www.google.com/analytics/
Use this to see where your traffic is coming from and help target backlinks and keywords.
Also, look into creating a sitemap.xml for your site and add it into your google dashboard, make sure robots.txt is all good while you are there.
8. Go over your content and try pack in a few keywords, (Dont go crazy) it still has to make sense to a human reading it, but use your keywords in your content, add a <strong>tag to the start of your text that has keywords then </strong> finish the text normally.
Do the above and wait 2 weeks and see how you go, then consider refining with other techniques, you should research into SEM, SEO and Social Network Submitting.
This is just a start, you can have your website be the main source of all your clients if you wanted to put in the time and effort. My company gets 95% of leads from Google search results, we don't even advertise ANYWHERE and have a steady flow of clients all the time.
