16k, are you suggesting that the use of images looks amatuer? I take no offense to your post, I am just curious where you are coming from in this regards. I hire out graphics work as I am not artistic.
Well Im glad you're not offended, as that is absolutely not what was intended
I was referring to
http://www.technibble.com/forums/attachment.php?attachmentid=1500&d=1303768934
No. I dont have any problems with the general notion of using images to illustrate ideas. In fact you will see me regularly advocating the use of images in advertising critiques.
What I see in that flier is that it could be done a lot more effectively.
My thinking about this kind of project is that ANY advertising should be a cost:benefit exercise, and the point of doing it should be to maximise profits for any moneys outlaid. Otherwise its a waste of time and money.
Robert is doing the right thing getting feedback on the work, but it would be unhelpful to say "yeah, great!", when in fact the exercise could be done a lot more effectively with a little money (or time) invested in either: (a) hiring someone who knows what they are doing, or, (b) doing some reading on how to design advertising material that
is effective.
This sort of thing can be done very cheaply if you know how. The learning can also be achieved with minimal time invested. All the information is only a few mouse clicks away.
I see a lot of guys on here who are happy to 'have a go' (myself included!) at doing their own website, or logo, or whatever. Nothing wrong with that. We are all trying to save money.
The thing is, sometimes the result is very effective, and sometimes poor designs kneecap profitability because the basic research hasn't been done first. In a business, where your living is what's at stake, thats not a great outcome.
My own situation is that I am 'ok' with graphic design, and 'ok' at web design, but far from great at either.
Speaking personally, I try to do what I can do well myself, and draw the line at 'having a go' when I cant. I these instances I will outsource someone who does have the skill, OR, in times of frugality, read up on what is required to get the job done properly, and try to do it right.
There's sometimes more money to be made by taking an approach like this, which is the point I was trying to make, albeit in a very truncated manner. I am now lucky enough to have a website thats killing it on Google. At the end of the day we can only really comment honestly from our own experiences, and thats what I am trying to do here.
This is also part of a
longer conversation I have been having with Robert. I do question how helpful I have been in making this (above) and previous suggestions (linked), but that hasnt stopped me from continuing to try
