Poor Defenseless Geek Squad

Bullfighter

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Hello all,

I've noticed a trend of companies, like the ones most of us represent, comparing prices with GS on their website. Which is like shooting fish in a barrel with an elephant gun, since they are so damn expensive.

But I'm wondering if anyone who does this has received any comments on doing so. Does this work? It certainly makes the prices look reasonable.

Or what about posting your prices compared to those of your other competition on your website, any thoughts on this strategy. Pros or Cons...


EP
 
I myself am highly considering it and would also like to hear what others are doing.

One example we may be focusing on is a lady brought us a computer with a virus. I cleaned it AND upgraded her ram for less than their DIAGNOSTIC fee.(She was quoted roughly $200 if they had to spend more than 10 minutes looking at it to determine the problem.)
 
I just had a client the other day that said she liked the graph on my pricing page that I made that compares me to Dumb Squad and Easy Tech.

PriceComparison.jpg


www.gwhizpc.com/pricing.html - scroll to the bottom.

I noticed a majority of my clients don't even look at the pricing page. They call and ask about a price anyways.
 
That's a sweet chart - if it were my site, I'd put it at the top of the page. People are more attracted to a nice looking chart than a list of text items and their prices. Definitely an attention grabber.

Just a thought...
 
Geek Squad charges $300 for a virus removal?! This is just a shock becuase all they do is reformat PCs if your lucky else they just reload windows over the infections resulting in nothing but a worse off machine.
 
Geek Squad charges $300 for a virus removal?! This is just a shock becuase all they do is reformat PCs if your lucky else they just reload windows over the infections resulting in nothing but a worse off machine.

Actually they use the LASER removal tool that throws a bunch of antivirus/spyware/malware removal tools at the machine through their PE environment.
 
Geek Squad charges $300 for a virus removal?! This is just a shock becuase all they do is reformat PCs if your lucky else they just reload windows over the infections resulting in nothing but a worse off machine.
$199.99 in store, $299.99 in home or office.
That's a sweet chart - if it were my site, I'd put it at the top of the page. People are more attracted to a nice looking chart than a list of text items and their prices. Definitely an attention grabber.

Just a thought...

I've thought about moving it up to at least the middle or the top. I'm still considering it.
 
Good idea, but I wouldn't make it front and center. I would try to win on quality. Personal and long lasting relationships with local businesses are how you can get to $100k territory within 2 years. If you keep targeting 1-off residential customers, you'll be peddling anti-virus subscriptions and virus removals until the dawn of time.
 
I'll be honest. I think it's pretty immature and unprofessional to slam Geek Squad. If you even remember the history of the company, they started out just like every independent PC technician (and their company, if applicable) did. Their founder just branded the company very well, provided quality service, and grew the company to the size it become before it was acquired by Best Buy.

No one forces any customers to take their computer there and pay the prices they charge. I'm from Metro Detroit and even in the worst economy in the country, I know that one of the stores was around 147% to their budget last month and already 160% for this month.

I'll be the first to admit their prices are excessive and the majority of Agents I've met on the job are underqualified, however Geek Squad provides them with a repair disc that puts anything we have to shame. It has virtually automated 75% of the work and the remaining 25% can be picked up by the knowledgable technicians on staff.

For the post earlier, LASER was the main tool on their disc until the release of their new build. Now FACE (which utilizes a hugely improved LASER) automates virtually every area. Obviously, there are some manual repairs/tasks that must be done but that tool is developed by programmers at Geek Squad's HQ in Kentucky.

IMO, rarely are people really spending money for Geek Squad's technicians. They're paying for Geek Squad's tools and advice. Plus, it's comfortable knowing that if you get your computer repaired in Michigan that you can fly to California and if the same issue occurs, it's a free "re-do" in California, or any other Geek Squad location.

I'm an ex-Geek Squad Agent and an ex-Firedog technician and I have never bad mouthed either company even though there were obvious faults in both. High pricing if customers are paying is GOOD business if the results are there and in my experience, we always get the job done correctly. Once in awhile there's something missed but considering how many computers and people we talk to on a daily basis, it's a pretty high success rate.

Thing to remember? Would you like someone to bad mouth your business because your prices are high and your company (not specifically you) have made a few mistakes? I doubt it.
 
Geek Squad charges $300 for a virus removal?! This is just a shock becuase all they do is reformat PCs if your lucky else they just reload windows over the infections resulting in nothing but a worse off machine.

and at my store specfically, we NEVER reformatted machines unless the customer had specifically told us to, needed the computer back in less than 24 hours, or there were was a ridiculiously high trace of viruses/spyware/etc.

I don't know about you but I'd rather reformat a computer when I find over 60,000 traces of malware and it barely even boots into normal mode.
 
oh so what your saying is that i'm paying for some idiot who can use a repair disk to mess around with my computer, and maybe ask someone more knowledgeable, then claim that my computer needs to be nuked, sorry I'll pay half that price and get to talk to the guy who fixes my computer, understand the problem, get it fixed, and have someone i can go back to if anything else goes wrong. Paying double or triple the price for some kid to use a repair disk is the stupidest thing i can think a person in a decent mental condition could do, I'm glad you wrote that you've worked for the "big 2" so i get your mentality, and besides what about a hardware problem do they have special tools for that too.

1. because they started out small doesn't make them better now and i will continue to slam 'em
2.people aren't forced to take their machines there, they think they are getting better service since it costs more, and as you write its a big company.
3.you admit that the majority of agents are under qualified, thats great to know, that should be brought as a class action suit against them.
4.you say people are paying for grok squads "advice" which advice do you mean, the "nuke" or some other crap that involves paying more and more money.
5. yes my company has made mistakes but we own up to them, unlike geek squad that just claims everything is OK.


Abe

PS. did you join technibble just to post this post?
 
I'll be honest. I think it's pretty immature and unprofessional to slam Geek Squad.

There are plenty of discussions slamming gs - I don't think this is one of them. I'd say we are comparing, not slamming. And talking about marketing strategy.

If you even remember the history of the company, they started out just like every independent PC technician (and their company, if applicable) did. Their founder just branded the company very well, provided quality service, and grew the company to the size it become before it was acquired by Best Buy.

And this is a reason not to criticize them, why? Norton and Mcafee started out making decent software...

No one forces any customers to take their computer there and pay the prices they charge.

Indeed, apparently marketing is worth more to some members of the populace then getting good service and decent prices. As you said:
majority of Agents I've met on the job are underqualified

IMO, rarely are people really spending money for Geek Squad's technicians. They're paying for Geek Squad's tools and advice.
I disagree, I think bb has done an outstanding job marketing their "geeks". People are expecting experts.

Plus, it's comfortable knowing that if you get your computer repaired in Michigan that you can fly to California and if the same issue occurs, it's a free "re-do" in California, or any other Geek Squad location.
Yeah.. maybe. But how many people are going to do this? I'd seriously doubt the average user takes advantage of this.

High pricing if customers are paying is GOOD business if the results are there and in my experience, we always get the job done correctly.
I'm really not sure what you are getting at here I think your saying the price is worth it, if they are getting results. If that is the case what is wrong with advertising a company that achieves the same results at a lower cost?

Thing to remember? Would you like someone to bad mouth your business because your prices are high and your company (not specifically you) have made a few mistakes? I doubt it.

Again, no one was bad mouthing - at least not in this discussion. But you might want to have a look around at some of the horror stories some people have posted. It seems it comes with the territory of being "successful" (depending on your definition) - I am sure BB and GS has thick skin, they can take it all the way to the bank.
 
1. because they started out small doesn't make them better now and i will continue to slam 'em

Why slam a competitor? Period.

2.people aren't forced to take their machines there, they think they are getting better service since it costs more, and as you write its a big company.

How is it Geek Squad (or Best Buy's) fault that because they can afford to advertise and create such a strong image that it's bad business? I've personally read dozens of customer surveys submitted and the only fault we usually had was that we are slower than they expected. Since 2009 began, our average turn time is 2.63 days. Considering we have on average 20-40 computers in for SOFTWARE-related repairs (not counting the dozens just for hardware or for the time spent with customers at the front), that's not bad.


3.you admit that the majority of agents are under qualified, thats great to know, that should be brought as a class action suit against them.

Every Geek Squad Agent is required to pass a 3-part test before they are hired. Anyone can pass a test through memorization but I bet you'll be the first to admit. You don't learn how to deal with customers, remove malware/viruses/spyware/etc, or other unique tasks through books like the MCSA/MCSE courses/certifications. When I say they are unqualified, they know what they are doing when it comes to computers but I've never read a CompTIA A+ Certification or Microsoft MCSA/MCSE certification book that talked about malware removal or how to use HijackThis! or any other tools that 99.9999% of experienced PC technicians use. Geek Squad develops their Agents through this and I said most, not all.

In my store specifically, we have around 10 technicians. My supervisor, my assistant supervisor, and myself were the only ones I trusted to do the job 100% perfect every time. NOW, after a lot of the other technicians have been here, learned and developed as technicians, I'd trust 8 of the 10 technicians.

What about the last 2? They know enough to talk to customers and answer questions for customers so they are always on the counter, not in the back room fixing.

4.you say people are paying for grok squads "advice" which advice do you mean, the "nuke" or some other crap that involves paying more and more money.

We charge for services, not our time. That's the main reason, in my opinion, customers like to utilize Geek Squad over independent technicians and companies. Geek Squad Agents easily are smart and knowledgable enough to answer 99% of our customers questions in a way that they can understand and that benefits them. I've never seen one of my old co-workers lie to a customer about what the problem was or what they needed.

5. yes my company has made mistakes but we own up to them, unlike geek squad that just claims everything is OK.

Show me a case where Best Buy or Geek Squad did not own up to our mistakes. (888) BEST-BUY or (800) GEEK-SQUAD. Customer has a problem with something an Agent did in-store or in-home? They'll take care of it and do more to benefit the customer, even if it's at the expense of the store (or home store) of the Agent.

PS. did you join technibble just to post this post?

No, this was coincidently the first post I wanted to talk about.
 
I think its highly suspect that DAG-JustinC signed up for the first time today and his first three posts are highly supportive of geeksquad.

Btw- for an "ex" geek squad agent you sure know alot about their current sales stats and why do you keep using a present tense when describing what geeksquad does in your shop as though you still work there.

I smell something fishy here.
 
Well if he did used to be an Agent, why hasn't he ripped the disc and uploaded it to share with the rest of us...

And yeah, for someone that apparently doesn't work there, he does know some stats; wether they are accurate or not, is a diff story..

Support your LOCAL techs and not over-marketed ones =)
 
Right because none of you have ever been scammed by a local business, or had shoddy quality? I'll give you an example, instead of ordering domino's, we ordered pizza from some local pizza shop - we waited an hour to have it delivered, only to call and find out the cook didn't show up and they neglected to call us and tell us this.

You can argue with me all you want, but that probably wouldn't have happened at Domino's. They have build in procedures each location has to follow, each store manager is probably shaking from fear of losing his job, and making sure all the high school drop-outs show up on time to heat up the crappy tasting pizza-like substance and squirrel meat toppings. So chances are we would have gotten our pizza from dominos. And gotten it free if we complained for any reason.

Point being...there's plenty of room for shoddiness and underhandedness in small businesses. Just watch some videos on youtube about some guy who barely speaks english quoting a poor customer $300 for a disconnected ide cable. It doesn't matter if the company is big or small.

It just annoys me that the prevalent attitude on alot of these threads is that its an automatic given that if you're a small computer tech starting out, you're automatically assumed to be ethical and fair to your customers , charge fairly, and be amazingly overqualified and better than a big box store. I'm sorry but that's just not true - there's no good or evil in business. Business is business. You could be good and small, or big and bad, or the other way around. One doesn't dictate the other.
 
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Well if he did used to be an Agent, why hasn't he ripped the disc and uploaded it to share with the rest of us...

i'm not dying to have that disk, if it worked well, then they whould diagnose things a little better then they do now.
 
I didnt thnk it was a diagnostic disk? I though it was a bootable PE-environment disk fulled with automated repair tools etc?

Diagnostics comes down to the tech's knowledge and experience.
 
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