PC Repairs Price List on website ?

jazz

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Hi,

Well just wondering whether its a good idea to display prices for repairs on the website ? As i’ve seen according to the site stats, one of the top exit pages appears to be the price list page.

Does it defer potential customers from calling, as they got something to compare with ?

Also, if you could comment on the price list page / graphics on http://www.techitez.com.au/computer-repairs-price-list.html and see whether it conveys the message clearly and if nothing looks too tacky on the page.

Please feel free to comment on other pages on the site as well, so we can improvise it a bit with help from the generous people here at technibble :p

Kind Regards.
 
I do not do it.

My first thought on this is how can I put up a price up to do something has an almost limitless number of variables all of which can affect the cost of the job. Just way too many things to predict. Your customers know this too (for the most part).

When I have a potential customer on the phone I let them know my hourly rate and that I can fix most problems in a hour or two (plus parts).
 
If you have fixed prices, go ahead. If you have a more complicated formula, then don't. You shouldn't be making it a selling point either, they should want to hire just from reading everything else before knowing a price. Personally I don't have a geeksquad like structure (I feel that 90% of the time with fixed prices either the company or customer is being ripped off, but that's another story), so I don't advertise it, but I usually explain over the phone. My particular pricing structure involves several factors (referral discounts, distance, etc) so I would either need to do a lot of explaining on the website, or a little explaining on the phone after I have got the details of the job. Your mileage may vary.

The negative part about not posting prices is appearing shady. This only happens when sites aren't giving other information, and it gives the image of a teenager in their basement instead of a professional. However your site is not like that so you're not in danger of that. That's the only other issue I can think of, so it's really down to how simple your pricing structure is.
 
I wouldn't. The first thing someones going to see is a $90/ hour price tag. Their not going to know you can do just about any repair in 30 min all they see is the price. I always like to be in physical contact with the person when giving a price so I can justify pricing if they don't feel your worth it.
 
I think posting up the pricing is a good idea. I personally like to know what to expect to pay before purchasing a service. I don't like calling to find out a price.

I wouldn't be worried about driving people away with a price tag that says $90/hour like Focuz is. I think the price shows that your time is valuable. Also, I really don't want to deal with cheap customers. It may sound blunt, but if somebody is going to flip over $70/hour (my rate), I really don't care to do business with them.

By the way, I really think it is smart to display your price at $45 per half hour. It hides the fact that you are charging $90/hour really nicely. But I think your price page is a little bit disturbing. The color and style of that big image really turn me off, but that may just be my taste. Also, the way your price scheme is written could be a little bit confusing. Maybe dumb it down a little bit by just saying $45 per half hour. And one last thing, I don't understand why "corporate" work should be billed at an extra $20/hour.
 
And one last thing, I don't understand why "corporate" work should be billed at an extra $20/hour.

I also charge more for commercial customers. Everyone in my area does the same thing. You have more liability with a commercial client. If I shut down their business, it is much more serious than if I they lose a video game or word document. You also will most likely have to work around employees and customers which may slow you down.
 
I charge more for a corporate client. As Tartis says, you have more liability, and other people around. Secondly, in my experience, when you go on site for a home, it's usually this one little problem. On site for a corporation/business, it's always "While you are here, can you check this... or how do I do this... or ?!" you ge the picture. I end up spending more time having to do several jobs on site compared to just one.
 
If you price by the half hour, the first thing I would ask as a customer is....

How long is the piece of string?

But I suppose it does look more affordable,
and you might get more people actually ringing,
which is half the battle.
 
Hi guys thanks for all your replies.. well, to answer all your questions now:

@Wheelie

While its true, that there are a lot of variables involved i believe customers would feel a bit relieved knowing that the prices are standard, and they're the same for everyone who calls. If i were a client, I'd like to see prices on things before I'd purchase them.. it does influence decisions quite a bit. At least personally i hate to make decisions based on incomplete information.

But on the other hand, its true that prices upfront does give people something to compare with, and there is a possibility that they might not even consider calling as they might think we're expensive (or not, considering we don't charge after hours charges, neither any traveling charges etc. and we fix as many pc's they have on site at the same time.)

@Crgky127

Well, i believe that we have a fixed 30min price interval.. no complications, except the prices are indeed different for residential and corporate. But that is indicated by a BIG image that does portray the rates VERY clearly (at least i hope it does).

Umm, imaging walking up to a BIG store, and see no price tag on anything, and when you ask the staff for the price, they ask you things like who referred you ? are you a first time client ? how far do you live etc.. before deciding how much to charge you.. Personally I'd get the feeling of being ripped off.. even though it might not be the case.. But then again you're right, we do have a lot of information and partnerships with well known companies as to not appear shady.

@focuz

Well, first off i don't think $90 is too much considering the quality and professionalism the receive in return. And like mentioned earlier that cover the cost of Parking + Petrol + Travel Time + NO After Hour fees and the guarantee that if we don't fix they don't pay. Even after all that if they think $90 is not worth it, then i believe i think that the client may not be worth our time.

@Phishie

Personally, i like to see the prices before i decide as well. But if you could elaborate a bit on the comment in regards to the graphic being inappropriate, I'd really appreciate it. We were trying to do something different here, get people's attention while still appearing professional. If you see companies like optus etc in Australia they pull off similar feats with cartoons and animals while maintaining a very professional and fun look.

The superman kinda image, was supposed to give people an indication that Don't worry "Tech iT eZ (Take it easy)" as we can rescue you from all your pc troubles ;) . I hope its not too cheesy

In regards to the corporate work being a bit dearer, its justified as 1st off they're making money off their pc's, hence everything is very crucial when dealing with corporate pc's. The configurations, settings, work involved is usually much complicate that the home pc's. And we do tend to give our corporate clients a bit more of a preference, and try to get on site ASAP.

@tartis

Precisely my point.

@checkmate

I've had that so many times, and the biggest problem is that they call you for a small thing, and then they introduce you to the BIG problem and surprise the **** outta you. Most of the times you may not even be prepared for the problem.

@MrMille

haha, its funny you say that, as customers do ask us how long would it generally take to fix such a problem. but like you figured, the whole idea is that it does look cheaper & we don't look like a rip off, if a job takes only 5 mins and we charge them for a entire hour. So it adds to the flexibility as well i suppose.
 
I understand this is a bit of a dated thread but...
I was imagining to create a code that would upon the customer's entrance to the pricing section of the website would be prompted to enter their zip code (to acturatly price them for the gas used), to pick symptoms that would tie in with the problem at hand (customers would pick the problems since they most likely don't know the cause), their availability if they want it to be done in their house or picked up and they would be given a quote. Then I would e-mail or call them (their preference) with a time and date. Sound good? A bit lengthy but it sounds awesome to me!
Sorry for all of the run on sentences, I was thinking as I was typing. :rolleyes:

Any ideas, comments? :D
 
I understand this is a bit of a dated thread but...
I was imagining to create a code that would upon the customer's entrance to the pricing section of the website would be prompted to enter their zip code (to acturatly price them for the gas used), to pick symptoms that would tie in with the problem at hand (customers would pick the problems since they most likely don't know the cause), their availability if they want it to be done in their house or picked up and they would be given a quote. Then I would e-mail or call them (their preference) with a time and date. Sound good? A bit lengthy but it sounds awesome to me!
Sorry for all of the run on sentences, I was thinking as I was typing. :rolleyes:

Any ideas, comments? :D


Why don't you just tack on a drive-out fee to your standard prices? Best buy for example has a $100 drive out fee which is tacked on to all of their in-home services. I don't have any "in-store" prices yet, but when and if I do get a store my driveout fee will either be $50 or $60- haven't worked out the spec yet, but I know it's going to be one of the two.
 
I understand this is a bit of a dated thread but...
I was imagining to create a code that would upon the customer's entrance to the pricing section of the website would be prompted to enter their zip code (to acturatly price them for the gas used), to pick symptoms that would tie in with the problem at hand (customers would pick the problems since they most likely don't know the cause), their availability if they want it to be done in their house or picked up and they would be given a quote. Then I would e-mail or call them (their preference) with a time and date. Sound good? A bit lengthy but it sounds awesome to me!
Sorry for all of the run on sentences, I was thinking as I was typing. :rolleyes:

Any ideas, comments? :D

I think it's going to be hard to implement. There is just to many variables for that system to work accurately imo. I could be wrong though :)
 
Charges on website

From my experience I think putting prices on your website is a good, it shows you have nothing to hide, which is the feedback I get from customers, when they looked at other websites and it also saves getting people just ringing to find out what your charges are.


Thanks
 
I think posting hourly and half hour prices are good. I always look at how much something costs before I call. What would be the point of the website then?
 
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