Opinions on tune-up loyalty program

[rjframe]

I'm trying to get residential customers in at least once per year; currently, they call when they can no longer use (or stand to use) a PC.

What do you think of a tune-up discount program? My normal tune-up price is $65; I think I'm going to change the prices on the card to $65/$55/$50/$40/$45. I had originally planned to hand out an unmarked card after selling the first tune-up, but I'm going to mark the first box (full-price) when they get the card instead. I think it looks better from the client's perspective to have it marked right away (it also raises my average price per tune-up).

Average cost per tune-up (over six tune-ups including the free one) is $42.50. My hope is that this will encourage clients to schedule a tune-up every six months instead of waiting until they need it (currently once every 1-1.5 years or when something else is also wrong); if I can get consistent schedules the discount will easily be worth it. If the tune-up becomes a virus removal the client would still get the discount (if it was $25 off the tune-up, it becomes $25 off the virus removal price) and I mark the box.

The QR code goes to a webform for the tech to fill out with his phone (it's up, so feel free to scan it and offer suggestions there as well), and the box is signed so both I and the client keep track. I plan to seed the program by sending a card and brief letter of explanation to current clients, then give them to clients as I get systems.

What do you think? Has anyone tried this? Does this devalue the service too much? Should I send two cards with the letter so customers can give one to a friend?

 

[nlinecomputers]

I think most people would shove it into their wallet and forget about it.

 

[PCX]

We had explored the idea of doing a loyalty card program, but what we realized as that people do not come in often enough in a year to hang on to the cards and actually take advantage of the program. This is why these things work well for coffee shops and frequently visited stores. However, and idea that I heard of from Buckle was a loyalty card based on amount spent, rather than the number of times patronized. The idea is that for every so much, say $10, you get a point, after so many points, you get a certain dollar amount or percentage off your next purchase.

 

[Kitten Kong]

Instead of waiting for clients to turn up each year, or waiting for the phone to ring, how about putting in your diary, when their pc is due for a tune up, and then email / ring / text / write to them, saying its due.

What I have done for the past couple of years, is do a tune up, then say ive done one today. Next tune up due 28.10.14. In my diary 1st Oct '14, I will start my chase up calls, and emails, letting them know its due for its annual service. Not giving away any costings, as I offer special offers throughout the year.

I even have a web page dedicated to tune ups, and clients can book in their tune up online.

Now, since I have purchased Dcloud, I offer a free tune up, and other goodies, (av mbam pro) etc, for a set figure pr month. With offering a reporting service, and knowing everything is working fine for my clients, it's a nice residual income I know I will get each month. And I sell at least 2-3 a week.

Don't hesitate to contact me, if you would like further details of this. With the thread being 'open', I obviously am not going to give costings out .