New Logo : opinions please.

bertie40

bertie40

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Yo dudez

My pretty pitiful/ stunningly aweful website is getting a major overhaul.
It's being done by my daughters boyfriend who is pretty good at this stuff.

I need to choose a decent logo, and the website will be based on that.

He's put forward three logos for me to decide on (or none if they aren't right), and I would value your opinions.

Logo1:
abc2136650b0d07a4d1e5db116a41899.jpg


Logo2:
0e74053933ad96d8b85eaae6d0c982a5.jpg


Logo3:
0596d4ca15de4ecdad8a76fbb88761fd.jpg


Cheers Mdears
 
TBH, none of them appeal to me that much. The first one has the "character" I like but looks like a Henry Moore sculpture of mother and child. The second is too colourful and worm-like, and the third is too amateurish looking and hard/angular. If you wanted to incorporate the letters S and C, perhaps stylize and over-lay them. Something like the following, but more appropriate style and colours, with "Computer Services" beneath. I think I would have the ends of the "S" align with the "O" so they don't stick out, and have the "O" a different colour, so the "S" is obvious.
Logo suggestion.jpg

Edit: On further reflection (about importance of it working in monochrome), I'd modify my suggestion by adding serifs to the tips of the "S" so it becomes distinct from the "O" when printing in monochrome.
 
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I'm with nige. Not think any of them right.

I always look for two things in a logo
1 will it still look ok if printed out in b&w (you will be printing out like this constantly for clients)
2 if take away your business name would people know it's your company's logo?


Too many small companies jump on generic similar style logos and forget they are part of your branding
 
dfacebook.jpg


I like the second one better also - kind of reminds me of a cross between Kinko's and Xerox.
Logo's are really tough. After much debate this is the one I decided on for mine.
 
Then second looks good of the 3 but picturing it in black and white would be interesting. Would like to see how it would look on business cards and such. I see what @Larry Sabo Is saying and that would be a good idea as well.
 
I really don't like any of them so far. I agree with the importance of having it reproducible in black and white. It has to scale and it isn't always important to have a object as a logo. Plenty of logos are simply the company name in some kind of stylized font.
 
If you are really going through the trouble of making a logo, make it unique so its really yours and you can use it as something people would recognize. Here's an example of what I mean. Its just an idea but you see what I mean here:

oscan2.png
 
NYJimbo said:
If you are really going through the trouble of making a logo, make it unique so its really yours and you can use it as something people would recognize. Here's an example of what I mean. Its just an idea but you see what I mean here:

oscan2.png
Click to expand...

See that logo I actually like. Yes it is very traditional but it is obvious from it that you are a computer related company. The name sounds more like a document imaging company to me but I assume that you are established with it?
 
Well, the biz did start off as a document scanning business, and the boss thought of the original sin / scan angle.

I'm listening to all the comments, but I'm looking for a fresh perspective as all my own designs are,... Well.. Naff. I'm looking for something well outside my comfort zone, in a direction I wouldn't normally take, as I'm stuck in a rut here.

I'm going to give that second logo a try, to see it in context within the site. Nothing is set in stone so I may tweak or outright scrap it and try something else.

I'm thinking of the branding angle, and that design does reduce quick well, and it should look ok when I use it for my MaxFocus toolbar branding.

It also works with a reduced colour set. The underlying text "Originalscan Computer Services" should illustrate my profile ok. And I can use other descriptive images elsewhere on the marketing material.
 
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