New Business Cards, thoughts?

[Slaters Kustum Machines]

I just finished making these, what do you think?

(Back)

(Front)

 

[FlenTech]

Looks too cluttered for my taste. Could get rid of alot. For example, the services listing, and use that space for a bigger logo. But I just like simple. Here's what I have:

Black Outline is included to show edges and is not included in actual card.
Front

Back

 

[PC-MOT]

I think they look fine, they show your name and number ok, and state what you do at a glance.

 

[RichmondTech]

I just finished making these, what do you think?

(Back)

(Front)

Your business cards and website both say "Fast, Friendly Computer Repair" but both give me thoughts of "I'm going to kill you and eat your children". Black is a great color for fonts or to use for accents but as your main color? It's depressing me just looking at it. And I swear, your SKM logo font is straight out of a horror movie. What you're saying and what your cards and website are saying are two different things.

Just something to think about.

 

[Slaters Kustum Machines]

Thanks for the replies guys.

 

[mraikes]

Your business cards and website both say "Fast, Friendly Computer Repair" but both give me thoughts of "I'm going to kill you and eat your children". Black is a great color for fonts or to use for accents but as your main color? It's depressing me just looking at it. And I swear, your SKM logo font is straight out of a horror movie. What you're saying and what your cards and website are saying are two different things.

Just something to think about.

LOL - I had the same general feeling but couldn't quite put it into words! And the goofy "Kustom" somehow contributes to that discomfort, not to mention the similarity between Slater and Slayer.

On the upside, the card has the characteristics I like to see. Both sides used well, contact info clear, nice list of most commonly needed services, etc.

 

[Cornerstone Technologies]

I agree with other posts, but maybe it just looks too unprofessional for me. I would be embarrassed to hand that to another business owner for fear of not being taken seriously. If your market is strictly residential, it needs to be friendly looking. For businesses, professionalism sells, not creativity.

 

[Xander]

Hate to jump on the bandwagon but Richmond Tech and MRaikes nailed it.

A business with "kustum" in its name should be selling skateboards not computers. I may be in the minority but, when faced with two otherwise-equal businesses in the phone book, I'll pick the one that can spell its name correctly.

 

[16k_zx81]

http://youtu.be/R6Mj1Us13Yk

 

[Shinitenshi]

http://youtu.be/R6Mj1Us13Yk

I agree, maybe adding your company logo? I like flen's nice and simple with a little design

 

[16k_zx81]

People seeking Computer Repairers are, generally speaking, looking for companies that are meticulous, professional, careful, resourced, conservative and steadfast, etc etc.

Ideally, professional imagery (ie logo and advertising copy) should go some way toward reflecting qualities like these. A perfect advertising image should capture the broadest possible range of customers at the outset with the thought "yeah - I want to hire this company!". This is, if you like, the task of a truly effective logo.

You are using a shaky, splattery font, comic sans lookalike and lots of BLACK. Its a pretty intense look, but Im not sure that it really communicates 'professionalism' at a glance.

In other words, the appearance you are trying to work with is probably discontiguous from a lot of the qualities customers seek (and expect) from PC repairs professionals. Im not sure this disconnect is actually doing you any favours in pure advertising terms.

You may have the attention of some members of the 'young crowd' but they are not, generally speaking, a population as inclined to require the services provided by our industry as older generations (ie less tech savvy) are. Niche marketing is fine if theres an adequate income purely within services provided to your target population. The generational schism Im referring to here may be quite a hurdle to overcome though.

I think you would do well to rethink your approach.

 

[RichmondTech]

People seeking Computer Repairers are, generally speaking, looking for companies that are meticulous, professional, careful, resourced, conservative and steadfast, etc etc.

Ideally, professional imagery (ie logo and advertising copy) should go some way toward reflecting qualities like these. A perfect advertising image should capture the broadest possible range of customers at the outset with the thought "yeah - I want to hire this company!". This is, if you like, the task of a truly effective logo.

You are using a shaky, splattery font, comic sans lookalike and lots of BLACK. Its a pretty intense look, but Im not sure that it really communicates 'professionalism' at a glance.

In other words, the appearance you are trying to work with is probably discontiguous from a lot of the qualities customers seek (and expect) from PC repairs professionals. Im not sure this disconnect is actually doing you any favours in pure advertising terms.

You may have the attention of some members of the 'young crowd' but they are not, generally speaking, a population as inclined to require the services provided by our industry as older generations (ie less tech savvy) are. Niche marketing is fine if theres an adequate income purely within services provided to your target population. The generational schism Im referring to here may be quite a hurdle to overcome though.

I think you would do well to rethink your approach.

I think it would work if he was running a tattoo shop.

 

[donte10]

Your business cards and website both say "Fast, Friendly Computer Repair" but both give me thoughts of "I'm going to kill you and eat your children". Black is a great color for fonts or to use for accents but as your main color? It's depressing me just looking at it. And I swear, your SKM logo font is straight out of a horror movie. What you're saying and what your cards and website are saying are two different things.

Just something to think about.

I'm with you on that... the dark background gives a dark image. I would brighten it up a little. For marketing purposes, I've heard light backgrounds, if not white, are more professional looking. Just my thoughts.