New business card design critique

[jzukerman]

I had a new business card designed by a colleague. My goal was for a clean-ish design, not too busy, not too wordy. The logo portion (where it says SNOWPOND) is something that I've been using for a few years and won't be changing that. The rest of the business card can be changed if needed. I tried to find an aerial photo of Snow Pond but couldn't find one that I liked. So I got an aerial photo of downtown where my business is located, photo provided by a fellow BNI member who owes me some referrals

I will have the designer change to my full first name. Outside of that I like the design. What does TN crowd think? Should the logo and/or tagline be larger? Colors okay? Is it good to capitalize the URL and e-mail address, for catching the eye? Thanks for any comments.

 

[jzukerman]

Posting images in reply because TN wouldn't post with images in original thread.

front:

back:

 

[cypress]

I like the colors, I am a little bias towards gray and blue color combination. The aerial view doesn't look too bad especially considering it is an area near your office. Personally I like everything and the fact that the aerial photo is in blk and white keeps the color scheme universal and flowing.

 

[Markverhyden]

Looks nice. One observation, re: font size. Have you printed this out to scale on paper? I took one of my cards and put it up to your graphic. On my screen your card is 3 x 5 while a regular card 2 x 3.5. On your card on the screen the font on the front, name, etc is about the same size as the font on my card which is some 25% smaller. The blurb under your logo is hard to read as it is on the screen. So if everything gets scaled down directly the font could be very hard to read.

 

[jzukerman]

I had to shrink the jpg by 50% to get it to fit on the page. Maybe that's why it looks small. I'll print some more samples locally and check legibility of the font size. Nothing worse than small font on a business card!

 

[Markverhyden]

If the jpeg you are referring to is each the front and back the fonts will scale proportionally. So the fonts will get smaller.

 

[ComputerRepairTech]

On a scale of 1-10 I give it a 6.5. There is simply too much empty space on the left half of the card.

 

[jzukerman]

Changed some things around.

 

[ComputerRepairTech]

i think i like that a tiny bit better. there are people in this world that are skilled at the art of fonts and text placement but alas I am not one of them. I wish I was I really do but I just don't have that skill.