Hello Ian,
Well done for deciding to take the plunge, I wouldn't want to do anything else.
Firstly, you need to look at your sales/profit figure, you'll have a lot more expenses to come out of your profit.
You don't have much local competition so you'll be able to make a slightly higher margin, as an example:
- Most shop items, consumables, etc - 20% to 30% (more than this and even impulse buyers will just order from the internet)
- Laptops & Computer - 10% to 20% (tops), online retailers are on 1.5% to 2.5% over trade cost, you are going to need to sell extras to make any money on systems
- Cables, Connectors (VGA cables, Ethernet cables,etc) - You can make very high margins on these items and still look stupidly cheap compared with PC World, etc
With regards "Limited Company" status vs "Sole Trader", I would recommend Ltd company but you will need to speak to your accountant, things to consider:
1) Limited company means that the company is liable, not you. E.g. If a customer trips over a box in your shop and sue's you for £50,000 if your insurance company finds a get-out then you're going to loose your house & business if you're "Sole Trader", you're just going to loose your business if you're Ltd
2) Banks will be more likely to lend to you if you're "Sole Trader" (they can go after you PERSONALLY if it all goes wrong). As a Ltd company, don't expect the banks to offer you much money, credit card, etc WITHOUT getting a Personal Guarantee from you (so they can still go after you personally if it all goes wrong!).
3) If you start off "Sole Trader" and everything goes well, changing to Ltd company will be a complete pain in the arse after a few years (you will loose any credit you have built up with distributors as they will treat you as a brand new business).
Things you're going to need:
MONEY (and a lot of it)
You're going to need a LOT of money to start up, don't underestimate the cost of stock.. £10,000 of stock will barely fill even a small shop. E.g. getting a range of consumables in could cost you a couple of grand in itself (and these go out of date by the way, do you're homework first to make sure you know which ones sell - great regular business though when you get it right)
IMPORTANT: Ever since the mid 90's when ton's of UK computer companies went bust, most IT trade distributors won't even think of offering you a penny of credit until you've been in business 1 year.
INSURANCE
Public & Employers liability + stock + goods in transit (Your car insurance isn't going to cover you if you have an accident while returning those 6 Sony VAIO's you've just set up). In addition, make sure you're car insurance covers you for business use - many standard policies won't (and business use will invalidate your policy without this btw).
Always be honest with insurance companies when getting cover, tell them everything you indend to do (i.e. picking up, dropping off equipment
at customers homes, etc) - insurance companies will look for ANY excuse not to pay up if the worst happens.
STOCK & SHOP FITTING
You're going to need a good range of stock and somehow to display it.
SHOP TILL + CREDIT CARD TERMINAL
Most people will want to pay by card, if you're Ltd company you'll have a easier time getting a PDQ Terminal.
On the subject of PDQ (card) terminals... I'm not saying you should LIE... but the higher your estimated turnover, the lower the commission rate they are going to take from each sale (once you've got a low rate, they aren't going to raise it when your turnover is less than you said - they likely won't even ask).
Also MAKE SURE you shop around, our Bank swore blind that they couldn't offer a commission rate below 5%, shopped around until we got a quote of 2% (!)... went back to our Bank with this quote... and they beat it.
SUPPLIERS
Two of the biggest trade distributors are Ingram Micro and Computer 2000, between them they supply about everything you're going to want to stock (however trade prices are really not going to be much different from big online retailers such as Dabs and Aria who work on tiny margins).
CUSTOMERS
Ever area is different, sometimes advertising in local papers/radio works great, other times it's just a great big hole in the ground to throw large amounts of your hard earned money down. Leafleting, mailouts etc sometimes work great. Don't underestimate the importance of word-of-mouth in a small area.
Get a website up and running early, nothing fancy, keep it simple to start off (who we are, what we do type of thing). It will take a while to see any return on this (when rankings improve).
Other expenses you will have to consider: premises, local business & water rates, electricity, accountants fees, credit card terminal hire, telephone & internet (+ probably a few others I can't think of just now).
I hope that this has not put you off by the way, this is just a list of a few things i've come across over the years. I absolutely love owning a computer business and really could never work for someone else again if my life depended on it
Best Wishes,
Jason