calldrdave
Active Member
- Reaction score
- 209
- Location
- Lawrence, KS
I have two sets of promotional items: USB light-up Christmas trees and cigarette lighter adapter phone chargers (Lightning, 30-pin, and micro-usb). The goal with both these businesses is they’d give away this product with a new computer or phone repair. We’d attach a holiday message and then we’d get some good cross-promotion. Both companies had physical locations. Twice this has happened to me. I coordinated with a complimentary local business for a promotion and it fizzled out. Both companies went out of business.
So…I tried giving them away with the purchase of a gift certificate last year. No bites. I offered them away if you referred a customer to us. No bites. I offered them with any service call during January—so long as you requested it at the time of service. No bites. With break fix, when people need service they call you. It’s hard to create an incentive.
It isn’t a ton of money I invested in this stuff: less than $150. I want to give them to potential clients, not the general public. I do have a strong social media presence on Facebook and Twitter and I’ve debated how to leverage those. I also feel that giving something to someone if they don’t actually want it is dumping junk
We have a physical office, but it isn’t a shop. It’s just to meet with clients. I have some thoughts but want feedback or other ideas.
1) Promotion on Facebook: Like us/Share/Leave a comment and get this free gift. They’d have to pick it up though. I’m not paying to ship it. I could set a special day for pickup
2) Same as above, but on Twitter.
3) Bring it to service calls and offer it. I don’t see that as feasible as the tech would need to carry enough to last the whole day.
4) Sent it to my most valuable clients. I used to do that…but now no client is more than 2% of my income by choice. I can’t rank them anymore. In years past when I did that, clients who did not make the top list complained they didn’t get gifts.
5) Flat out just sell them super cheap. $1.00. Again, local pickup or they pay for shipping.
6) Leave it with a local business and let them give them away. Maybe a coffee shop?
7 - 10) ???? Looking for ideas
So…I tried giving them away with the purchase of a gift certificate last year. No bites. I offered them away if you referred a customer to us. No bites. I offered them with any service call during January—so long as you requested it at the time of service. No bites. With break fix, when people need service they call you. It’s hard to create an incentive.
It isn’t a ton of money I invested in this stuff: less than $150. I want to give them to potential clients, not the general public. I do have a strong social media presence on Facebook and Twitter and I’ve debated how to leverage those. I also feel that giving something to someone if they don’t actually want it is dumping junk
We have a physical office, but it isn’t a shop. It’s just to meet with clients. I have some thoughts but want feedback or other ideas.
1) Promotion on Facebook: Like us/Share/Leave a comment and get this free gift. They’d have to pick it up though. I’m not paying to ship it. I could set a special day for pickup
2) Same as above, but on Twitter.
3) Bring it to service calls and offer it. I don’t see that as feasible as the tech would need to carry enough to last the whole day.
4) Sent it to my most valuable clients. I used to do that…but now no client is more than 2% of my income by choice. I can’t rank them anymore. In years past when I did that, clients who did not make the top list complained they didn’t get gifts.
5) Flat out just sell them super cheap. $1.00. Again, local pickup or they pay for shipping.
6) Leave it with a local business and let them give them away. Maybe a coffee shop?
7 - 10) ???? Looking for ideas
even the people hanging out lol
