I have a few concerns:
1. If you are only a one man operation, then I am assuming that you are unable to produce enough business in your own area to hire on more techs. Which means that money will likely be tight if you were able to open another store.
2. If you are only a one man operation, then that means that instead of concentrating on growing your business, you are actually working the business. How are you going to grow your business at a new location, if you are unable to do so at your current location? This may also be a contributing factor if you have not been able to produce enough business to hire on more techs at your current location.
3. If you are only a one man operation, then that means you do not have any other trained techs who you can trust to run a shop for you. Now, I could be wrong, you may have someone you would like to partner with, but I would think good and hard about that decision.
4. Finally, being a one man operation with no other trained techs who you trust to make decisions like you and to provide the same quality and customer care as you, how do you plan on implementing quality control in either your old or new location?
Here are a few suggestions:
- Start writing a policies and procedures manual for everything you do in the shop. Anything you feel that you would ever have to train someone to do, write a manual for it.
- Work on growing your business rather than working your business. This may mean you will need to hire a part/full time tech to do all the technical work. Keep in mind that you may be training for a few months before you are comfortable with letting them doing all the repairs without you. It may take even longer before you are comfortable with them working with the customers without you being by their side. Eventually though, this is what you want.
- Start saving money for the new shop. I would put away at least 6 months rent and expenses, as well as any startup costs that you may incur. This will require some time and research. When in doubt, over compensate and put away more than you think you need.
- Once you have a few good techs working for you and you can trust one of them to manage your shop AND this all happens profitably without you, then it is time to consider opening another shop.
When considering a new shop, you will have to do a lot of research in the area you are interested in. Ultimately, you will need to determine if it will be profitable or not. Here are a few things you should look into and by no means is this extensive or all inclusive:
Find out what the average pricing for repairs are in that market.
Find out who your competitors are.
Find out how your competitors are advertising.
What kind of web presence do these competitors have?
What kind of reputation do they have?
Are they doing well? If not, then why?
Find out what your soon to be competition is doing right and what they are doing wrong.
What is the average price you should expect to pay for a lease?
Do you have the option to buy a building?
Should you buy a building?
What kind of expenses should you expect?
What are the main avenues for advertising? How much do they cost?
After considering average pricing and expenses, will your business be profitable?
What is the demographics of the area?
Does the characteristics of the area make for a profitable market?
Even if you are able to be profitable, how profitable will you really be?
Finally, after doing your due diligence, find some good business people who are smarter and more successful than your self and that you trust to be honest and straightforward with you. Ask them their opinion of your business plan. Tell them your ideas and lay out your findings. Leave out no details, especially the bad ones. Often times we will want to convince ourselves that we have a good idea and that we are making the right decision. Because of this, we try not to prove ourselves wrong and we most definitely do not seek counsel from others smarter than ourselves. I encourage you to do the opposite. Do everything possible to find out why this may be a bad idea and seek the counsel of those who are smarter and more successful than yourself. If after doing all of this, your business plan still seems like a good idea, then move forward. I wish you the best of luck.