I've never understood why techs use free AV programs.
I am all for full disclosure. Whenever I suggest ANY product to a customer, I lay out the pros and cons (and if I don't have experience with which to lay out the pros and cons, I say that in no uncertain terms). This is no different. The discussion usually goes like this:
"Tell me about Free Antivirus programs..."
Well, everything is pros and cons, yeah? Here's how I see it:
Pros
- Well, it's free, duh.
- Umm, can't think of another one (insert your favorite conspiracy theory or "stick it to the man" story here)
Cons
- The whole reason the company makes a free program is to convert a certain percentage of users to purchase their paid version. Remember if no one does this, then the company makes no money and can't continue providing the free program. Conversion attempts can get more and less aggressive depending on the movements in the company's bottom line. Out of your control.
- They tend to be "noisy". They want the user's attention more than they should - see the first point.
BUT - we can't end it here, let's go over how I choose between programs - as a technician. How do you compare them all (free and paid alike) to find one to recommend?
What makes a "good" program:
- It's light on system resources. What good is being protected if you have to give up 50% of your computer's horsepower?
- It does it's job and stays out of your way. That means it loads it's own updates and does it's own scans without bothering you. Only notify the user if something is wrong.
- It's a "good citizen" living on your computer - it gets along with other programs and doesn't cause more problems than it solves (I'm looking at you, AVG)
- It has a generally good reputation in my industry (Sorry, MSE, it was fun while it lasted)
Which THEN leads the customer to ask about which one I recommend. I start by saying that the product I like today is different than the one I liked 2 years ago, and will likely be different than the one I like 2 years from now. It's a changing landscape and it's unrealistic to assume any one product will ever be the "best" for long.
Finally, I describe my managed antivirus program - which I honestly believe meets all four bullets in my "good program" list, plus....IT TELLS ME IF SOMETHING IS WRONG. That allows ME to bring MY PROFESSIONAL EXPERTISE to bear in your protection. As a bonus, it's cheaper than most all of the retail products you'll find if you go out to Best Buy or Staples. Win Win.
If, after hearing this dissertation they still ask about a free product, then I'll install something - no pressure or revisiting the discussion. I'll typically use Avast, but also tell them to let me know how it goes - and that we can always switch if they don't like it.
If they're on Win7 and have or ask about MSE, I have the discussion that this USED to be an adequate product, but that it hasn't been in active development for a while and is no longer considered adequate protection. If they have Win8/10 and ask about Windows Defender, then I review that this is "lukewarm" protection at best. If you are a low-risk user that doesn't spend all of their time on the internet, you can try it out, but you really should get better protection if you can afford it. If you are NOT a low-risk user or if you have teenagers in the house, then you really need better protection.
I'm sorry, I kind of got off on a tear there - what was the question again?
