Flyer

[Paul Rodgers]

Been working on a flyer with the help of my girlfriend who happens to be a graphic designer. Went off the example on the kabuto website. Going to drop this off at local businesses.

Thoughts?

 

[Kitten Kong]

Are you going to put anything on the reverse of the flyer paul?. Else to me its a whole side of advertising space wasted.

 

[Canadian Tech]

In my opinion the flyer is a little too plain and your website says the account has been suspended. Most people read a flyer from top to bottom so your phone number and website should be on the top and the bottom part. Just my opinion of course.

 

[Bryce W]

This document is informational. A technical document. It isnt designed to sell.

But I suspect you DO want it to sell. Its explaining features rather than benefits. A lot of people dont know what the features even are, but if you sell the benefits of those features, they will understand.

Eg.

Feature: Monitoring
Benefit: Allows you to fix problems before they happen.

Feature: Fragmentation Monitoring
Benefit: Faster computer

Feature: Hard drive health monitoring
Benefit: Be alerted to a failing hard drive before it dies. Protect your valuable data, photos etc..

Feature: Firewall health monitoring
Benefit: Keep you safe from outside threats

 

[Canadian Tech]

I agree with Bryce. The benefit of the feature is what's going to sell. A good salesperson will usually make a sale when they highlight the benefit of that feature.

 

[Markverhyden]

I agree, the flyer looks very plain. Even ignoring the feature instead of benefit thing there is nothing to capture the attention of a viewer.

 

[Bryce W]

It also lacks context, and no pre-selling is done.

"Hey, here are my packages"
"Packages for what? What are we talking about? Why do I want packages?"

You need something to sell the benefit of managed services first. Fixing something before data loss, lost productivity etc.. Once you have them wanting managed services, then you can show the plans.

From a design perspective, the all uppercase text makes it hard to read and there are number of spacing issues. Left and right of the package names, bottom of firewall monitoring, logo too close to packages boxes etc..

 

[Archon Prime]

You'll want to get rid of the "comparative charts" and do what Bryce is recommending. Show it plainly. Let the important stuff stand out. When it comes to the actual semantics you can give that information on a data sheet when they ask, and go through it with them in English.

 

[timeshifter]

Unless I was already actively looking for some kind of managed services and knew what they were about, and I’d heard about your company before and recognized your name… I’d probably throw that in the trash.

I’d skim the logo then the Basic Package, Monitoring Package and Protection Package headings. That’s where my eyes are drawn. But if don’t already recognize your logo and already know that those things are, I think I’d be done.

It’s really hard to read and follow what’s what.

 

[GTP]

On your protection package you offer Emsisoft Antimalware, but lower down you state "Ask us about Kaspersky."
It's a bit confusing.

 

[Moltuae]

Are you going to put anything on the reverse of the flyer paul?. Else to me its a whole side of advertising space wasted.

P.T.O?

 

[Paul Rodgers]

Are you going to put anything on the reverse of the flyer paul?. Else to me its a whole side of advertising space wasted.

I wasn't, but now I am working on a who we are/products/services listing. I plan on going around to local businesses and dropping them off and making a quick pitch.

In my opinion the flyer is a little too plain and your website says the account has been suspended. Most people read a flyer from top to bottom so your phone number and website should be on the top and the bottom part. Just my opinion of course.

I'm actually updating the website on my other domain (paultrodgers.com)

This document is informational. A technical document. It isnt designed to sell.

But I suspect you DO want it to sell. Its explaining features rather than benefits. A lot of people dont know what the features even are, but if you sell the benefits of those features, they will understand.

Eg.

Feature: Monitoring
Benefit: Allows you to fix problems before they happen.

Feature: Fragmentation Monitoring
Benefit: Faster computer

Feature: Hard drive health monitoring
Benefit: Be alerted to a failing hard drive before it dies. Protect your valuable data, photos etc..

Feature: Firewall health monitoring
Benefit: Keep you safe from outside threats

I pretty much copied what was on the kabuto site. I wasn't planning on just dropping it off and running, but now I'm going to do a reverse.

On your protection package you offer Emsisoft Antimalware, but lower down you state "Ask us about Kaspersky."
It's a bit confusing.

I was under the impression that Emsisoft and Kaspersky did different things. Am I incorrect?

 

[Archon Prime]

I was under the impression that Emsisoft and Kaspersky did different things. Am I incorrect?

It's an antivirus. Can't really have both running on the same machine.

 

[Paul Rodgers]

It's an antivirus. Can't really have both running on the same machine.

Ah, yeah that's bad practice. I assumed it was more like MBAM.

 

[Bryce W]

I wasn't planning on just dropping it off and running, but now I'm going to do a reverse

The document is confused in its objective.
If its to sell, I'd fix the points I mentioned earlier.
If its informational after selling (as in you'll be talking to them while you hand it over), its selling too much for an informational document.

There are still lots of design issues that make me not want to read it. Lots of all uppercase text makes it difficult to read, and there are a number of spacing issues. Like Products and Services too close to the line above them.

 

[GTP]

Ah, yeah that's bad practice. I assumed it was more like MBAM.

Both Emsisoft and Kaspersky are full Antivirus/Antimalware packages and really shouldn't be run together. Correct me if I'm wrong, but I think MBAM is now also a full AV AFAIK and should be run alone? @Porthos
My comment was more along the lines of you are offering a full AV (Emsisoft) then advertising Kaspersky. To me it seemed like you were offering an AV that you had no confidence in and using Kaspersky as backup?

 

[Porthos]

Correct me if I'm wrong, but I think MBAM is now also a full AV AFAIK and should be run alone? @Porthos

No it is not.
https://forums.malwarebytes.com/top...mparativesorg/?do=findComment&comment=1080896

I use it alongside Windows Defender.

 

[Archon Prime]

Ya MBAM is separate I have both that and EAM running together.

 

[Porthos]

I have both that and EAM running together.

Good for you that you have clients willing to pay for both.

 

[Archon Prime]

Good for you that you have clients willing to pay for both.

Naw, just on my computer. All my clients either have the free version of MBAM and Emsisoft.