facebook advertising

[jrruiz211]

I am looking to run an add on Facebook but I would like some recommendation on what to put to catch someones attention. I was thinking something like this, I would like anyone's input. Thanks

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[Xander]

"Play Facebook Games?
You're probably infected!"​

 

[4ycr]

If you are going to post ads then link them back to your Facebook page or a custom Facebook page. I was told by a marketing company that users don't like to leave Facebook through adverts.

 

[nesrinamb]

In my experience is that it does get you exposure, but i never got jobs from the site although my area does not really use Facebook since the area is people from the age of 40+.

 

[JAbbott]

ha, Xander got me laughing on this one. I'd probably only pay for facebook ads if i were in a big city. i haven't heard much feedback positive or negative about people advertising there.

 

[3ft]

I've done a few FB campaigns lately - really just as a means for logo and name recognition. We're located in a small town, and I've targeted all surrounding counties before and gotten some calls, but very little business directly from the ads.

I think these days, it's a worthwhile piece of your overall marketing strategy.

 

[Xander]

I used up the free credits they gave me originally on a trial ad. I targeted my demographic down to a narrow slice of folks. I got so few clicks it was ridiculously frustrating (and this was PPC). In the end, it finally used up the credit and not one single contact or call from it.

I can see it being more useful for a very small town with PPV to build brand recognition but my city/region is around 250K and the market is pretty saturated.

 

[ComputerRepairTech]

I tried FB ads before almost every single visit was a misclick. They would just pop in and pop right out.

 

[DanF]

I've increased fans of my facebook page by around 50% using the facebook ads, however not even one call from those liking.

Not thinking on doing it again unless there's really a specific reason.

 

[chrisbitz]

Facebook Case Study

I think this is kind of a deliberately negative view of something that might have tremendous potential. It's something new, and in our line of business we ought to embrace new stuff and not dismiss it out of hand like the mortals do!

If you can pause for a moment, and ignore all the experts talking on behalf of huge corporates, and think about it, I feel at the very least, Facebook advertising is an interesting discussion point.

Facebook has the ability to target people who are aged 25-60 within 5-10 miles of my base. That's something that Google is completely incapable of doing, on both/either counts. Equally, those people are the only people I want to target. Even people 15 miles away are a waste of advertising.

Based on this fact alone, I think it's at least worth trying to investigate... for the above statistics, My advert will target 12,000 people

I created a fan page, and after about a month of advertising for about £50? I'd got 75 fans. Now I felt that was pretty reasonable.

Now, unless I'm thinking that one of those 75 people has a virus right now, I'd be foolish to try and sell them something this way, so I tried to be smart.

My primary goal was to get any kind of response, rather than to sell something.

So I put a post saying Happy Monday! I'll give a one hour consultation for half price, about anything to the first 3 people that respond - I'll come to you. Just as an experiment.

I had the 3 responses within 2 days!

For another experiment I tried offering freebies. I was given 2 PCs and a laptop as scrap a while ago, and rebuilt them into working computers. I intended to give them away to charity, so I posted this.
I said that I had 2PCs and a Laptop to give away to anyone who genuinely needed one. So if anyone knew of someone retired or needy, get in touch and I'll take it round to them and set it up too.

I had two responses to this, and delivered both! The people's faces were a picture! And I've increased my community support profile amongst local people

So I think both of these examples don't declare FB an overwhelming success, but I really think if you can look past the "wont generate immediate sales" issue, there's potential to develop relationships and a trustworthy community spirited brand amongst your LOCAL peers.

 

[sct]

I have tried Facebook and will its been one huge fail for me. Every job I landed from it people wanted me to do work for free. I would give them a price they say "ok" then time to pay they got really mad and said I broke their system and was ripping them off and shouldn't have to pay. Even had a lady grab her laptop and run out the door over a $20 repair.

I got off of Facebook and stick to my local paper, word of mouth, and business cards. No more problems for me now. Out of all my years doing that I have only had 2 bad clients. The little local paper makes me a lot of money. But we all live in different areas and what works here may not work there.

 

[DanF]

Had the same outcome as yours with Yellow Pages. Never advertised again on Yellow Pages.

 

[LolaJohnson]

I’m sorry to hear your business was not doing well on Facebook. I think computer repair is hard to advertise using things like social networking sites. Look at it this way, most people on Facebook know enough to navigate around the computer well (or at least enough that they understand Facebook), or they know someone who does and can explain it to them (like whoever showed them how to use Facebook). Chances are that person has the general knowledge to look up most minor computer repairs so they can do them on their own. It least that is my best guess.