Direct mail to businesses and face to face follow up

[nesrinamb]

I will be sending out some packets to about 30 businesses in my area that will consist of some step by step tips on how to speed up a computer and safety online.

Speeding up the PC
1)Defrag
2)Disk Clean Up to free up some space
3) Disabling and then re-enabling system restore (not sure about this one though as people could mess up and not turn it on again)

Safety online and file backups
1)Having up to date programs
2) Having antivirus( I will mention that I am having a special on kaspersky)
3) Making backups

These packets will basically be step by step manuals and will go along with 3 of my business cards as well as a list of all of the services I offer.

I am also thinking of about a week or so later going around to these businesses and introducing my self and asking them if they did it and if their was a change in speed.

What would you guys add and what do you think of my idea?

 

[OldSchoolPC]

Basically you are giving out free service by offering that information. If your information is highly valuable, then they will be less inclined to call you because their issues have been resolved. Another option is to offer a free I.T. consultation visit (like half hour). See if you can get them on a maintenance contract, regular service calls etc.. I could see 1 of 2 things happening with you idea. One, they will ignore it. Two, they will reap the benefit and not want to use you for service. Sorry if I am sounding negative. I just feel that it COULD do harm, and also not have a good chance of making a profit.

 

[nesrinamb]

I understand you point but much of this info is on Google and I put it on my sites blog.

Completely forgot about the free consolation, I usually give it to business clients but will remember to include something that mentions it in the packet.

 

[YeOldeStonecat]

Wrong info to the wrong type of client..that's all common home computer stuff. If you're going for business clients...gotta step up your game a bunch of levels and think about what business networks need.

I don't believe in defrag much anymore...the OS maintains thing so well now. But...rule of thumb was always clear files first, temp, uninstall old stuff, delete your restore snapshots....and THEN defrag now that you have all that change in space. Don't defrag first and then go rearranging all your space.

We've done tips before...the biggest tip I have these days...keep your web players up to date, don't have outdated versions installed (web players = java, flash, pdf reader, shockwave, etc). Because that's how most of the rogue/fake alert antivirus programs are coming in.

The above is really just tips for home users though....businesses won't want to read this stuff, that's what they hire computer support for.

If you want to pimp to businesses....illustrate to them stuff that you can do..which will improve their IT.
*UTM appliances instead of plain NAT routers..cut down on malware, good QoS, reporting, content filtering
*Offsite backup, disaster recovery
*Automated updates and maintenance, pro-active maintenance
*Take care of LOB apps updates (their line of business software)
*Fast response
*Increase workstation/network/server performance
*Security of the network
*E-mail spam/virus filtering services for their Exchange servers

 

[RichmondTech]

I would skip the packets and just send out an intro letter. Who you are, what you do, how you'd be happy to help them with the three main things businesses like them have issues with (Internet security, data backups, network maintenance). Of course you can pick the three things you like best.

If you send out a packet with what to do and someone at the office has the time and intelligence to do that, what do they need you for? I find that with my business customers they are too busy doing what they do best to bother with the computer work. Present yourself as a time saver and stress reliever and you might get more bites.

 

[nesrinamb]

Thanks a lot for the help everyone I am making changes and once i have the stuff down i will post it up for some further review.

 

[dipper]

Yes, just do a simple letter detailing your services and maybe even offer a free IT audit or security audit.