Brochure

[Paul Rodgers]

Just want the communities opinion on this brochure I am working on.

http://crinfotek.com/documents/Brochure.pdf

 

[silvano]

Just want the communities opinion on this brochure I am working on.

http://crinfotek.com/documents/Brochure.pdf

My first impressions:

Way too much text. Want to keep it simple, and I would shy away from marketing your vendors products in such detail. Maybe just their logos?

 

[kwest]

I agree. People will not read that. Bullet points and maybe a little cartoon humor.

 

[Paul Rodgers]

I yanked some text from my website and slimmed down the products.

http://crinfotek.com/documents/Brochure4.pdf

I know it is still text heavy and that has to be worked on. I don't have many good corporate/product logos to pull off silvanos idea.

 

['putertutor]

Here is what I would do. Go to vistaprint or any of the other online printhouses and browse through their brochure templates. This will give you a good idea of what you like and how to move forward. I think the addition of some graphics, even just a colored bar at the bottom or along the edges would help you eat up some space and get rid of some of the text.

Overall, its pretty bland right now. You have a cool logo, but no tagline (do you have a tagline?) You might consider finding some images to put in there as well, both to break up the text and to liven it up a bit. It doesn't have to be pictures. A starburst call to action will draw your customer's eye and make the whole thing less texty (monotonous).

 

[PR Tech]

Why no pricing info on your website or brochure Paul? Just curious. Not saying this is the wrong or right way to do things. It just stuck out for me personally that you do not provide any pricing data.

 

[Slaters Kustum Machines]

Completely off topic, but did the company name change?

 

[Paul Rodgers]

Why no pricing info on your website or brochure Paul? Just curious. Not saying this is the wrong or right way to do things. It just stuck out for me personally that you do not provide any pricing data.

Just a personal preference on the website. I would avoid putting pricing on brochures though. I wouldn't want a customer to come in 3 years after we put brochures out and ask us to honor the prices on the brochure.

@Adam - I partnered with another tech and formed a new LLC. We ended up using the same logo after playing with another idea. I was told by a customer that the logo for my company draws the eye compared to the one we were using for the LLC.

 

[Paul Rodgers]

http://crinfotek.com/documents/Brochure8.pdf
http://crinfotek.com/documents/Brochure9.pdf

Yay or Nay?