Adwords tips..?

[Edge Tech NY]

Just signed up and set my limit to $10/day.. everything else on auto.. Is there a way I should do it manually when it comes to price per click etc..? Any tips? Thanks

 

[benrybin]

I would be carefully setting your cost per click to auto. I typically pay 3-4 dollars a click, but there is a lot of competition in my area.

 

[allanc]

Just signed up and set my limit to $10/day.. everything else on auto.. Is there a way I should do it manually when it comes to price per click etc..? Any tips? Thanks

In my opinion... use 'phrase' type keywords.

 

[allanc]

I would be carefully setting your cost per click to auto. I typically pay 3-4 dollars a click, but there is a lot of competition in my area.

How many of the clicks convert to an incoming, phone call, etc?

 

[wimwauters]

How many of the clicks convert to an incoming, phone call, etc?

Ditto, $3 is a lot per click

I would try some less popular/competitive search terms: less turnover, but allows for more targeted landing pages and should yield a better conversion rate.

 

[Cambridge PC Support]

best tip is to make sure your website is the best you can make it before you start paying for people to visit it

 

[SThompson86]

Can any of you give me a ball park range price on what I should be expecting to pay if I start doing adwords? Not just a per click cost, but an overal?

Thanks!

 

[Edge Tech NY]

Its up to you if you do prepaid.. I put in $20 and wait for it to run out and reup the account when I want..

 

[SThompson86]

Its up to you if you do prepaid.. I put in $20 and wait for it to run out and reup the account when I want..

Ok $20 thats doable. Do I have to have a website to do Adwords? I am not familiar with how they work.

Thanks again

 

[JimboK]

best tip is to make sure your website is the best you can make it before you start paying for people to visit it

I agree . No point paying for adverts and the first thing the user see is 'site under construction' there going to his the back button.

 

[SThompson86]

OO ok, so I need a website. I thought I would make some add out of a template. So an adword is just a link to ones website?

 

[JimboK]

An adword advert is what you see when you do a Google search and appear in the sponsored links area at the top and down the right hand side of a search results page. So yes you need webpage these adverts link too.

You can also have adverts appear on other website in the adwords content network but again these need to click through to a website.

 

[SThompson86]

Ok kool well I am just now getting around to putting a website together. I purchased my domain name yesterday.

I purchased my domain name from Godaddy.com, and I thought Danica Patrick was supposed to knock my door down as soon as I clicked "Purchased"? Well I am still waiting on that.. lol

 

[maclaptech]

There are few very important things you need to do for your account.

- Setup your negative keywords or you will waste your money
- Don't do broad keywords
- Test keywords in keyword tools to make sure what is best and gets more search
- Make sure your ad section has the important keywords in the title. First line especially
- Always create two ads for each ad group and let them run side by side for a month. Whichever gets more click, keep that loose the other one and make another one to beat the good one for another month. So on and so forth
- Don't try to be number one on search results
- Make sure each web page has the keywords that you are using in your ad
- Create different landing pages for each ad group if you have multiple ones. For example, one for computer repair, one for laptop repair, etc...

 

[mraikes]

Very good tips IAMPC, +1 reputation.

It never occurred to me to create two ads in the same ad group & pit them against one another. I'm going to give that a try.

 

[allanc]

Very good tips IAMPC, +1 reputation.

It never occurred to me to create two ads in the same ad group & pit them against one another. I'm going to give that a try.

I tried that method and the adds did not generate the same number of impressions.
I have no idea why.