Adwords - Ad Scheduling ?

[NYJimbo]

This is my third time around trying to use Adwords and I think I am finally getting the hang of it. What I was wondering about is how many of you use "Ad Scheduling" ? Right now I have it turning off ads from midnight to 5am. After talking to some customers I found if they are looking for a shop during the day they are more likely to go or contact a shop right away. I think that people who are looking for something like "dc jack repair" in the middle of the night will spend more time comparing ads, rates, locations, etc so you will likely get wasted clicks.

Does anyone here use a schedule and if so what schedule do you use and why ?

Thanks.

 

[maclaptech]

I use it from 5:00 AM to 6:00 PM Monday-Thursday and 5:00 AM to 12:00 PM on Friday. I also weekends I use 8:00 PM to 12:00 AM. The reason for these hours is because I provide in home or office iPad, iPhone and computer repair services and I am closed on the weekends. I shut stop the ads at 12:00 PM on Friday because I am usually booked from the day before and the calls that I usually get on Friday are setup for Monday of next week. I don't let it run on Sat or Sunday days because I don't work those days and people who look for repair early on Sat and Sun are usually looking for someone that is open on those days. I start the ads again on Sunday nights because at 8:00 PM people are usually looking to book something for the following day.