tutormike
New Member
- Reaction score
- 0
- Location
- Los Angeles (Pasadena)
My field is computer science tutoring, not exactly tech related, but the mods let me join because I primarily have some advertising questions that I think overlap with yours.
I don't expect anyone to have answers but I'd like to know if you have suggestions about how to *get* answers. In the past I've had a very low response rate to social media ads, so it's hard to run experiments and compare techniques. It's not as bad as it sounds because I only need about 7 clients per school year to have all the work I can handle.
I'm comparing social media advertising and direct mail via USPS. To give some background, when I get a new client it can be worth thousands of dollars per year. It makes sense for me to spend, say, $200 in advertising per new client.
My target demographics is : upper middle class to wealthy families with high school aged children, in a very local area (within about 5 miles radius of my home city, Pasadena).
The target area is much narrower than Facebook allows. If I advertise to the smallest region that Facebook permits (15 miles? I don't remember), something like 80 to 90% of my views would be outside my tutoring area.
My past problems with Facebook might be that I didn't use a video ad, nor was my landing page well designed. I'm working on fixing those things.
I don't expect anyone to have answers but I'd like to know if you have suggestions about how to *get* answers. In the past I've had a very low response rate to social media ads, so it's hard to run experiments and compare techniques. It's not as bad as it sounds because I only need about 7 clients per school year to have all the work I can handle.
I'm comparing social media advertising and direct mail via USPS. To give some background, when I get a new client it can be worth thousands of dollars per year. It makes sense for me to spend, say, $200 in advertising per new client.
My target demographics is : upper middle class to wealthy families with high school aged children, in a very local area (within about 5 miles radius of my home city, Pasadena).
The target area is much narrower than Facebook allows. If I advertise to the smallest region that Facebook permits (15 miles? I don't remember), something like 80 to 90% of my views would be outside my tutoring area.
My past problems with Facebook might be that I didn't use a video ad, nor was my landing page well designed. I'm working on fixing those things.