What would you call them?

[JonnyRT]

Hi everyone

Most of my customers are home users over 50 years old who use their computer for the basics - emails, internet browsing etc - but wouldn't have a clue how to keep their computer working well. They are very good customers as they pay a good rate for a good service, often don't need their problems addressing straight away and are great for referrals so I'm going to try and specialise in dealing with them.

I am putting together a newsletter and would like to make it clear the type of client I specialise in but am struggling to come up with a short, snappy description e.g. computer novices, home users who are overwhelmed by technology etc.

Anyone got any suggestions?

Thanks

 

[Tekko]

Lite computer users?

 

[James_S]

I don't know where they've gotten the phrase but many older people that come into the shop use the phrase "computer illiterate."

 

[maclaptech]

I don't know where they've gotten the phrase but many older people that come into the shop use the phrase "computer illiterate."

I hear that every day...

 

[maclaptech]

I am putting together a newsletter and would like to make it clear the type of client I specialise in but am struggling to come up with a short, snappy description e.g. computer novices, home users who are overwhelmed by technology etc.

Anyone got any suggestions?

Thanks

The Less Tech Savvy
None Techie
Techless
BoomerTech
It...Is.....Called.....a.... Com.....puterrrr.... (j/K)

 

[PCX]

old farts?


==============================

 

[StableSolutions]

Geriatrics.

<Too Short>

 

[4ycr]

silver surfers?


...........

 

[Canadian Tech]

silver surfers?

Love that one..lol. Not sure if they would though

 

[Cambridge PC Support]

Might be worth asking them for ideas

 

[Tepin]

AOL Subcribers?

Dial-up users?

A large part of my customer base is the same. Many of them refer to themselves as computer illiterate.

Maybe 'casual user' fits the bill?

 

[Xander]

As this is for a newsletter, you want to keep it absolutely clear you're not pointing a finger at them and trying to belittle.

"...the self-described 'computer illiterate'..." puts it in a way that's clear that you're just acknowledging what they call themselves.

 

[Martyn]

I think Silver Surfers is perfect. It's not demeaning and completely indicates the correct demographic.

 

[JonnyRT]

Thanks everyone for some fantastic suggestions.

I like the self described computer illiterate one particularly as hopefully it will make people who read it think 'that's me'. The silver surfer one is also great but aimed at clients a little older than some of mine so I don't want to offend them.

I didn't expect this thread to get some many suggestions! Thank you.

 

[callthatgirl]

I like the silver surfers too.

 

[chakku]

-

Silver Surfers sounds trendy ...
So +1 for Silver Surfers

 

[Daifne]

Those who didn't grow up with computers
People

 

[jdpetrov]

Old people, in my experience, HATE being reminded they're old. BUT, if they have to be reminded, they LOVE things like "Golden Years".

A local oldies radio station has a self-promo blurb series. One says "From a time when 'text' and 'book' meant the same thing". Another one "From a time before Color Television".

Don't advertise your service as "Computer Repair for the Old People" but rather "Computer Repair for people that watched the moon landing live" and stuff like that. It'll build that connection with your intended audience without alienating them.

 

[Peaceful]

Old and in the way?

 

[PCX]

Silver Surfers

+1