Sean Parker: We Built Facebook to Exploit You

[Moltuae]

Sean Parker: We Built Facebook to Exploit You

Article Link: https://www.msn.com/en-us/news/technology/sean-parker-we-built-facebook-to-exploit-you/ar-BBELRgF

He described the system of users posting content and receiving likes as “a social-validation feedback loop … exploiting a vulnerability in human psychology.”

“We need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever,” Parker said.

“And that’s going to get you to contribute more content, and that’s going to get you … more likes and comments.” He also noted that he and Zuckerberg, and later Instagram’s Kevin Systrom, were very much aware of this and “did it anyway.”

Who knew!