Pricing tips

TechLady

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I thought these were some pretty good tips on pricing...would probably be especially useful for those of you with shops.

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Thanks. This is fascinating. We currently use some of these techniques but we will integrate more of them.
 
Can you post a link? I'm reading in Tapatalk 2 on iPhone. When I try to zoom in on the image, the text is to blurry to read.
 
This is my latest struggle. My prepay packages have fluctuated a bit in the last year, we did price checking and testing and found that if I only had 2 packages for sale for remote support, it was best. But then those that buy the smaller packages (under $300) didn't want to buy the $500 package. These are not cheap clients, they were just judging the price points with their needs and determined the $500 were too much.

Then I thought about monthly plans and sent out a marketing pitch to 5 of my clients to see what they thought. 2 that replied back said they preferred the prepay plans.

Waiting on 3 more to reply back, but am thinking that I will just stay with prepay and easier on the invoicing and keeping up I guess.
 

It is very ironic that this image is on THIS site, especially with the morons who commented on this particular blog. In either case, this is a great find and very accurate. We have been using many of these price structures for a long time with a great level of success. Every industry is a little different, but most can use these price structures in some form.
 
One I've noticed is that people can't pass up a "deal".

I've seen people purchase a several hundred dollar flat screen television because it was $200 "cheaper" then it used to be. They had no idea of the actual value of the unit, because a quick search with my phone revealed that this "sale" price was actually the standard price most other places were selling it for.

So while it wasn't a "rip off", they got someone to purchase a product they never intended to buy in the first place.

So if you run a repair shop why not try something similar?

Offer a service at a "discount". Like a maintenance contract plan that "used" to cost $600 but is now "on sale" for $400 a month. Or something like that.
 
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