MSP Price Sheet

[Tech Savvy]

So, I figured it was about time I stop pitching MSP services from my head and instead create a 3-tier pricing guide to help visually layout the key points on paper.

There are two things I really wanted to do when I made this:
1.) Keep it simple, minimal tech terms and pricing that is easy, $50 instead of say $49.95
2.) Make it all fit on one page.

Here is my first draft. One thing I really don't like about it is that it looks like a document made in word... ...Probably because it is a document made in word :') lol

Any chance you guys can give me some feed back as a potential client?

Ideally I would be bringing this with me on sales calls and site surveys where I would be there to explain exactly what each item is and how it can benefit their business.

I appreciate the help!

Kev

 

[River Valley Computer]

I agree with your thoughts on $50 vs $49.99 but....having been in retail for entirely TOO long, it's a mental thing with customers - that is why you go into WalMart and everything ends in.99 or .98. Just a mind game. To many $49.99 is so much less than $50.

 

[TAPtech]

One comment- No one is paying $89.99/mo for Antivirus. Likely you intended that to be interpreted as a yearly fee, but everything else is monthly. I would be tempted to include AV at your base package but not the virus removals.

 

[GTP]

Lol! Sign me up for "Premium" dude! Looks great, given me an idea as well!
Yeah, I agree with @TAPtech In retail, customers think that $49.99 is much cheaper than $50! Been that way ever since "retail" began.

 

[allstarit]

Being in Managed Services there is one important thing i see missing from this list and that is the Backup Service - I see you have the monitoring of it "daily Backup Monitoring" and this maybe just me but id include backups with all your managed services or have it on another page to discuss with client. For all my managed services part of being on my plans is you must have our backup plan and sit them down to discuss this as a section in my meeting and what type of backup they require (not necissarly want)

As a marketing type id emphasis the one you want clients to go for and highlight it.
i just googled an image to show you what i mean and how it stantds out.
So you would highlight your best or second best plan. Something goes off in customers head that everyone is going for this and so they must go for this option too.

But overall looks good and i agree on the rounding up to $50 rather the $49.95

 

[Tech Savvy]

Wow! I'm glad I've gotten such positive feedback. It's making me more confident in my word abilities thank you guys for posting I appreciate the time.

No one is paying $89.99/mo for Antivirus. Likely you intended that to be interpreted as a yearly fee, but everything else is monthly.

Yeah I meant yearly, I'll add in $89.99/year value to make it more clear. Thank you!

Being in Managed Services there is one important thing i see missing from this list and that is the Backup Service - I see you have the monitoring of it "daily Backup Monitoring" and this maybe just me but id include backups with all your managed services or have it on another page to discuss with client.

Yes! This actually was something I struggled with. How can to add in back up. I kind of want to make it an add on for the silver package (monitoring only) because I want to keep the price low for that and depending on how much space they use, it can easily eat away at my profit if I were to include it, but then I was thinking I can't be effective without it. My goal is to not have anyone go with the base plan anyway, and just really sell the gold and platinum packages.

For gold and platinum backup is definitely included. I had an idea at one point to claim backup is an add on for all packaged, but say something like "for a limited time only were including the backup service free for all gold and platinum packages" also they can lock in the free backup by signing with us now

What are your thoughts?

what type of backup they require (not necissarly want)

^This definitely

I like the highlighting idea. It definitely is a sales tactic that works when I'm buying stuff lol

But overall looks good and i agree on the rounding up to $50 rather the $49.95

Thank you, and you agree about leaving it as 50$ or changing it to 49.95?

All great input guys thank you!

 

[resolvetech]

Looks pretty good and similar to what a lot of IT companies might go with. One caveat: be careful with "Guaranteed Response Time". I don't think you need it. Unless, its a big customer most don't make that a requirement.

Also, is your response a phone call? That might be reasonable but if I'm Platinum and I get AYCE onsite then I might expect you to show up at my office in one hour based on this chart.

At one time I came up with one of these charts when I was trying to formulate an MSP model. There are so many different methods but I finally came up with block hours (bronze), Remote AYCE (silver) and Remote+Onsite AYCE (gold). I don't have a chart and I don't necessarily do user or device. I eyeball the customers network and give them a quote based on my experience. On average $75/user for silver. $125/user for gold. I don't guarantee response times or that I'm going to do anything. I have a one page agreement (not contract) with very little language other than payment terms and limiting my liability. The rest of it is based on trust.

I used to just try to push everybody into the MSP monthly agreement but I LOST OUT on some really good opportunities. Now, the only ones I really require to be under flat monthly plan are those under HIPAA. I found later that I enjoyed working with small companies that often want to work on an hourly basis. They can be very profitable and easy to work with. I'm finding that the MSP model is not a good fit for everyone. All the pundits will tell you to go one way or the other but I've found over the years "hybrid" is great in many aspects of this business.

Whatever work for you and the customer and makes you money...

 

[AndrewFergus]

Thanks gives me the push to get this underway. We have been installing Kabuto on every device that comes through the door as a marketing exercise. iDrive cloud backup is selling well too which I would include. We now need to make the push to moving up to managed services & AV too.
I wonder if we could bundle Office 365 accounts with this solution too?

 

[Tech Savvy]

Also, is your response a phone call?

I would be explaining this to them as we sign them up, basically within within an hour we will be working on a solution, even if that means scheduling an onsite call.

I finally came up with block hours (bronze), Remote AYCE (silver) and Remote+Onsite AYCE (gold).

I really like this idea. I didn't think to require block hours. Definitely doing that.

Whatever work for you and the customer and makes you money...

That's what good business is all about, thank you.


I'll post my final revision when I'm done so anyone who wants to modify it and make it their own can do so.

 

[Tech Savvy]

So just to update here is what I ended up doing: the "infographic" is on the front I made it with canva.com (awful software and tried my best to make it look good, but it still looks crammed) but on the bright side it only cost me $6.

Canva doesn't let you save it as an AI file or any other layered vector. So all I can do is upload my PDF to show you what it looks like.

I've attached my pricing chart too, I think it looks funky on windows because I use a Mac, but I think all it is is the checkmarks and the font.

Pricing: https://www.dropbox.com/s/m4v89mdg1r12wm6/Tech Savvy Pricing.docx?dl=0
Infographic: https://www.dropbox.com/s/75m9cmhdxy3lryl/MSPInfographic.pdf?dl=0

 

[kwest]

I want to do this but am so worried about the unlimited support. We do over 200 jobs a month. If someone had a 1 hour onsite response time it would kill us.

Do you offer this to just companies or to resedential also? $100 a month for unlimited onsite for resedential would be a nightmare with a couple of my clients.

 

[Tech Savvy]

I want to do this but am so worried about the unlimited support. We do over 200 jobs a month. If someone had a 1 hour onsite response time it would kill us.

Do you offer this to just companies or to resedential also? $100 a month for unlimited onsite for resedential would be a nightmare with a couple of my clients.

The one hour response time is addressing the issue (first attempt) this will usually mean having the remote tech login for diagnosis and determine if it's business critical or even just scheduling an appointment via phone. If it's clear it's a hardware issue and the client is being a stickler about having someone come right away well try to swing by and drop off a loaner just to keep them quiet. most clients are within 5 miles.

This is only for business support. Residential would be horrible.

AYCE has been debated on here many times, but for me, I would rather have full control and set it up properly to have it running as soon as I can than having to pitch work to a business (wo)man each time I want to work on something.

Once it's setup the way you like it things run smoothly and a lot of the fixes are quick because you know what's going on.

Also if you're worried about a couple computers taking up a lot of time, it evens out, yeah some will take up more of your time than others, but if you have one pain in the ass in an office of 15 then you're doing good for yourself.

 

[fencepost]

I dream of managing to get our customers onto something like that AYCE plan, because spread over a decent customer base it'll even out. Pricing-wise it starts to get close to the low end of "Desktop as a service" where you're providing and managing the hardware as well.

The only thing I think I'd change is going from "Guaranteed" to "Target Response Time" then the numbers would be "1 business day," "< 4 hours," "< 2 hours," "< 1 hour." That gives you some cover for the times when everything blows up or you have urgent items for lower-tier customers and minor items for the top-tier ones.

 

[SAFCasper]

A while back we considered adding 'priority call-outs' to our packages. For example our platinum package was going to include...

On-site technician visit within 4 hours for standard call-outs; or within 1 hour for priority call-outs.
*Priority call-outs limited to 2 per month

This allowed us to offer fast response times when the client really needed it... but not overstretch ourselves too much. Also stops bad clients abusing the contract and getting you out asap for every little issue they have.

In the end we never implemented this but I thought it was a good idea all the same.

 

[Mr. Ingram's Computer Repair & Shoppe]

@Tech Savvy I may be stealing your words/ads. I'll post what I create here for your approval if I do.


ON ANOTHER NOTE:
anyone else that sells managed services. if you'd be willing to share your advertising flyer/price sheet. That'd be awesome, I am also brand new to managed services.


Okay, done thread hijacking, sorry.

 

[AndrewFergus]

Based on tech savvy's I have created one. Please note pricing is in NZ $

 

[Tech Savvy]

@Tech Savvy I may be stealing your words/ads. I'll post what I create here for your approval if I do.

Not a problem, that's why I've posted it.

Based on tech savvy's I have created one. Please note pricing is in NZ $

Wow! I like your design wayyyyy better! See that's what I need! Yours doesn't look like you drew it up in word lol it looks like a professionally designed pricing chart. Great job Andrew

 

[AndrewFergus]

I had a professional designer create it along with a bunch of other documents so that we have something professional to present to clients.

Thanks for your initial design as I had no idea where to start with this document otherwise

 

[Mr. Ingram's Computer Repair & Shoppe]

Here's a curious question. on a tier I offer free virus removal remotely, but charge at a discount for in-store, and charge full price for on-site virus removal.

Do you all do this? or are you strictly tearing everything so virus removal is the same price no matter how you do it?

 

[Mr. Ingram's Computer Repair & Shoppe]

Sleeping on this pricing chart for the night.

I know you TechNibblers hate my Data backup/recovery price. So lets ignore that. The OS reinstall does not include the key (bloody duh).

red = not offered
Yellow = costs money
Green = free



I need your opinions.