Marketing for businesses

oholic

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Telaviv, Israel
I want to target my marketing for businesses only but I can't figure out how to do it.
I tried Google, local paper, linkedin, facebook & yellow pages online and they all bring plenty of residential clients and barely one new business client every 2-3 months.

Is it that hard for everyone :confused: or am I doing something wrong?
 
I want to target my marketing for businesses only but I can't figure out how to do it.
I tried Google, local paper, linkedin, facebook & yellow pages online and they all bring plenty of residential clients and barely one new business client every 2-3 months.

Is it that hard for everyone :confused: or am I doing something wrong?

Best way go door to door and talk to the businesses and see what they need. Most busisnesses like it better if you are there to meet and discuss what you have to offer rather than a black and white ad in the yellow pages.
 
Don't think you are going anything wrong. This is something that is different for all of us. For me the avg. home user finds me via my local advertisement in the paper. As for the business user, they are finding me via google.

There is nothing wrong with going to businesses and introducing yourself to them via going door to door. Referrers do help out a lot. Its a slow process but in the end it will work out..
 
Best way go door to door and talk to the businesses and see what they need. Most busisnesses like it better if you are there to meet and discuss what you have to offer rather than a black and white ad in the yellow pages.

I hear is one of the best techniques. To support businesses, it's about building a relationship with your client. This shows that you are local, and also there to support them with your services by meeting with them in person. They also might remember you when a problem arises, and may contact you if you leave a business card or brochure.

Word of mouth and face to face communication are probably the best means of advertising for gaining new clients!
 
I hear is one of the best techniques. To support businesses, it's about building a relationship with your client. This shows that you are local, and also there to support them with your services by meeting with them in person. They also might remember you when a problem arises, and may contact you if you leave a business card or brochure.

Word of mouth and face to face communication are probably the best means of advertising for gaining new clients!
+1 "People buy from people" :)
 
One piece of advice is go out and network to groups, this is the +1 advice and mentioned above.

Go check out your community calendar of events, find as many free or very low cost ones you can attend. Even the 2 allowed BNI meetings are ok to test out. LinkedIn groups have tons of them, Chamber events are free, and if you google "networking events" and your town, you will find more.

This should keep you busy for a few months and in that time, you will be building on as you go out and meet and greet. It's what I did.

Then once you are "in the crowd" so to speak, if you're interested, start doing speaking engagements. Works great for getting the target market you are looking for.
 
Networking

I agree with Lisa. Networking is a great resource to meet other business people. People do business with people they trust. Network, build relationships, build trust and watch your bank balance go up!
 
I have had excellent success with direct mailing to a relatively cold list with some pre-qualification through telemarketing. A regular monthly newsletter. My website. I'm preparing to launch a referral contest for my current clients. I've never had much luck at networking events, though I occasionally meet people who eventually turn into clients. Position yourself as the expert. Public speaking and seminars are an excellent way to build credibility and attract customers.

It's about speaking to the problems your prospects are having in their language and being in front of them when they are ready to buy.

I know it isn't popular with some around here (so don't bother flaming), but I strongly recommend Robin Robins as an excellent marketing consultant. We'll worth the (some would say piles of) money it costs.
 
I like your website.
Is that one of the things you changed after buying the kit from Robin Robins? (I`m just trying to understand what she is selling!)
 
I like your website.
Is that one of the things you changed after buying the kit from Robin Robins? (I`m just trying to understand what she is selling!)

Yes, and while I don't get a huge number of leads through my site, the leads I get are very hot. The style matches the rest of the materials (direct mailings, post cards, business cards, newsletters...) and I've been getting a very positive response overall.

If you have any more specific questions, feel free to PM me your email address and we can chat offline.
 
Interesting website. I don't think I have seen a computer repair business website styled with an internet marketing feel. Are you getting leads from your free download book? I like the tabs at the top with each page laid out in a simple manner. I might steal an idea or two from it.

Moving on with the topic, I have also found that networking has moved into a new direction for me with the affiliation marketing program I have set up. It's going quite well and bringing in new clients who are referrering me to new people to network with. It's kinda getting crazy. But I will pay 20% commmission for a new client, no question.
 
Yes, and while I don't get a huge number of leads through my site, the leads I get are very hot. The style matches the rest of the materials (direct mailings, post cards, business cards, newsletters...) and I've been getting a very positive response overall.

If you have any more specific questions, feel free to PM me your email address and we can chat offline.

I like the site and the flow of it especially for business clients. Read that you are using Robin's material hence why your site looks like that...I personally think her material is very very good "IF" you actually utilize it...I'm sure you will continue success if you pursue the route you are going.
 
Sociology goes a long way. Home customers are mostly of the consumerist mentality. They respond well to percieved price breaks, loud noises, shiny objects, and an image of "big"ness. Business owners normally aren't consumer-minded. They respond to premium pricing with a premium service, and word of mouth.
 
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