How did you name your business?

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kieljohn

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As the name asks, I am curious how you came up with the name for your business. I currently own a business that has been going since 1999 but it was named by the previous owner and it has come time for a name change but am having troubles coming up with something. Thanks!
 
kieljohn said:
As the name asks, I am curious how you came up with the name for your business. I currently own a business that has been going since 1999 but it was named by the previous owner and it has come time for a name change but am having troubles coming up with something. Thanks!
Click to expand...

My girlfriend actually came up with mine. After she thought it up and did a quick search for any business in the area with that name we adopted it. Then I mucked around trying to design a logo and finally turned it over to
48hourslogo.com. I had a pretty good logo in about 2 days.

coffee
 
I tried to put myself into the mindset of someone in need of my services. I wanted my business name to attract their attention and strike a chord with their emotions. And it does.
 
Bit of history (memory lane stuff)....In 2003 I lost my favorite job in the world due to the famous "Contractors can't be a a job for more than 2 years rule" (not sure if that applies anymore)...so I spent a summer on unemployment playing Quake III Arena and drinking Jack Lemonades. I called it the "summer of sin". During the that time, I used to see the Geek Squad bugs driving by my apt often and told my friend that I should start up a home support business.

Back then, the MSN chat was huge so we were doing brainstorming sessions and finally we got out "Call That Girl" from the job I loved so much. The engineers used to say "John said to call that girl at the helpdesk" Not sure how we figured it out would work, but once we named the biz, everything was "ctg" after that. Not standard and not very technical at all, but I think anything can work with good marketing, consistent branding and of course, good customer service. My intention was to market to only women, and my first marketing campaign was sending out flyers to 88 Curves locations in the Twin Cities. Landed 4 jobs. I had a friend who printed up all of the flyers and did the envelopes and paid for the postage. Way to go friend lol

Ah good memories though. My website totally sucked lol
 
callthatgirl said:
Bit of history (memory lane stuff)....In 2003 I lost my favorite job in the world due to the famous "Contractors can't be a a job for more than 2 years rule" (not sure if that applies anymore)...so I spent a summer on unemployment playing Quake III Arena and drinking Jack Lemonades. I called it the "summer of sin". During the that time, I used to see the Geek Squad bugs driving by my apt often and told my friend that I should start up a home support business.

Back then, the MSN chat was huge so we were doing brainstorming sessions and finally we got out "Call That Girl" from the job I loved so much. The engineers used to say "John said to call that girl at the helpdesk" Not sure how we figured it out would work, but once we named the biz, everything was "ctg" after that. Not standard and not very technical at all, but I think anything can work with good marketing, consistent branding and of course, good customer service. My intention was to market to only women, and my first marketing campaign was sending out flyers to 88 Curves locations in the Twin Cities. Landed 4 jobs. I had a friend who printed up all of the flyers and did the envelopes and paid for the postage. Way to go friend lol

Ah good memories though. My website totally sucked
Click to expand...

That's an interesting story. I always wondered where u came up with the name. I thought it was intended to be a spin off of something else, as a marketing strategy, if u catch my drift. Lol
 
good ole quake 3 arena. I remember playing that back when only dial up was available to me. Playing with a 400 ping and everyone else with like 50-60 pings. I still became decent at it considering my crappy connection. Good days indeed.
 
((hijack))
good ole quake 3 arena. I remember playing that back when only dial up was available to me. Playing with a 400 ping and everyone else with like 50-60 pings. I still became decent at it considering my crappy connection. Good days indeed.

I played on dial up too and I remember when I would be camping, waiting for attack and get spawn killed and my whole screen would shake lol
 
We would like to rebrand because it is the old owner's name, she is now a Democrat in the house of representatives in a very Republican area and some hold off business because of that.
 
nlinecomputers said:
The problem when you do that is when you hire employees the client's get ****** because YOU aren't the one going to the job.
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While I don't have any employees to test that theory (lol) I don't think that will be. Virtually everytime I get on the phone with someone they are like "..and what was your name?" and I say "My name is Aaron." and they go "Oh, wow, your Aaron? Oh, ok." - They're always surprised to be talking to the owner. :eek:
 
The one thing that drove my name choice was domain name availability. Way back when I chose a name that described what I did "Family Computer Repair". But the domain was taken and I had to settle for a poor abbreviation.
Just last week I was rethinking this and found a new name was available "BayComputerClinic.com" and I took it. Now in the process of rebranding.
 
Interesting topic.

I struggled with creating a name for a while. I played around with variations of my name, geographic area, business function and so on, and never really came up with anything that worked or stood out from the rest. Then one day while enjoying a glass or three of wine, I started musing over the names of various wines and vineyards, and how they are sometimes named after geographic or natural features of the area...rivers, creeks, hills, valleys, trees,etc. At the same time I was also marveling at the way the sunlight was shining on the silvery bark of a large silver leaf maple tree in my front yard. The two just seemed to come together at that moment and Silverleaf Computer became my business name. I liked it because it was unique, memorable, and sort of had an air of quality and integrity about it.
 
Mine was easy to create and easy for people to remember. An acronym.

Home Or Business Information Technology or HOBIT as it is better known.
 
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