Yes, learn about Heartbleed. Blog about it's affects. Tell them about how the websites you do business with (ie Carbonite) are safe, and not affected and never were, or if they were, how they are patched now. Recommend finding out if a website was vulnerable, and if it no longer is, changing the password. Know the bug.
However, if I was talking to a customer about the bug, and they tell me that the NSA took advantage of it for the last 2 years, then they showed me that link, or the Bloomberg story attached to it, I would have been hardpressed not to laugh in their face. I won't give any credibility to a story that some guy wrote online, without any basis. And I certainly won't spread the story to my customers.
Now that I know about this sillyness, I may not laugh in their face, so I guess it was good to read on here. I may not. Maybe. But I would have a big laugh as soon as I got in my car.