Effective Advertising
- Thread starter hext
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gunslinger
Well-Known Member
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- 55
- Location
- Cookeville, Tennessee
So far I have found business cards and a local sales website to be most efective. But honestly I get most of my customer by word of mouth. Its a small town and word spreads fast be it good or bad.
tartis
New Member
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- 0
- Location
- Battle Creek, MI USA
Yellow Pages. I just started running my first AT&T Yellow Pages ad last week, and I have already received several calls and jobs. I ran a color business card size ad for $200 per month.
Vehicle lettering. I paid $375 a few months ago for my truck to get lettered, and I have already made my money back in a web job, and a few repairs.
Dress up in business casual clothes and visit your local small business owners and introduce yourself, and hand out literature.
Does Not Work ---> Billboard. $150 per month and I only get about 1 call every other month. I can't wait until my year contract is up on this advertising.
Vehicle lettering. I paid $375 a few months ago for my truck to get lettered, and I have already made my money back in a web job, and a few repairs.
Dress up in business casual clothes and visit your local small business owners and introduce yourself, and hand out literature.
Does Not Work ---> Billboard. $150 per month and I only get about 1 call every other month. I can't wait until my year contract is up on this advertising.
These are just my opinions, i.e. what's happened to me. YMMV.
WOM Cheapest, and the best overall, DEPENDING ON WHICH CUSTOMER REFERS YOU, AND WHAT KIND OF CUSTOMER THEY REFER YOU TO. Have had a lot of customers refer me to bad new customers; even a family member did that to me!
Yellow Pages. Best bang for the buck, paid advertising wise. It's where I get most of my new customers.
Vehicle lettering. Has gotten me looky-lous, but not much else. Plus, the damned magnets stuck to my car (had never happened before), and cost me $100 to have a body shop buff out the paint. Probably necessary to have them, but to me, a complete waste.
Radio Expensive. I was on-air for $50/wk, for a minute a week on a morning show, talking tech. Yeah, ROI here was two total calls, nearly six months after I was on-air. About worthless.
Newspaper Media here is a monopoly, with one company virtually owning every media outlet, therefore their paper is godawful expensive. Whereas a typical dinky classified ad might run ya $20-25/wk in most places, here it's about $80/wk! And no other local trader papers; the newspaper bought all of those up. ROI poor here as well.
Of note, I'd do Craigslist, but the closest town with a Craigslist to me is about 120 miles away. Doubt if folks will pay for the gas for those trips.
WOM Cheapest, and the best overall, DEPENDING ON WHICH CUSTOMER REFERS YOU, AND WHAT KIND OF CUSTOMER THEY REFER YOU TO. Have had a lot of customers refer me to bad new customers; even a family member did that to me!
Yellow Pages. Best bang for the buck, paid advertising wise. It's where I get most of my new customers.
Vehicle lettering. Has gotten me looky-lous, but not much else. Plus, the damned magnets stuck to my car (had never happened before), and cost me $100 to have a body shop buff out the paint. Probably necessary to have them, but to me, a complete waste.
Radio Expensive. I was on-air for $50/wk, for a minute a week on a morning show, talking tech. Yeah, ROI here was two total calls, nearly six months after I was on-air. About worthless.
Newspaper Media here is a monopoly, with one company virtually owning every media outlet, therefore their paper is godawful expensive. Whereas a typical dinky classified ad might run ya $20-25/wk in most places, here it's about $80/wk! And no other local trader papers; the newspaper bought all of those up. ROI poor here as well.
Of note, I'd do Craigslist, but the closest town with a Craigslist to me is about 120 miles away. Doubt if folks will pay for the gas for those trips.
My best is Word of Mouth but from the local Chamber of Commerce. Be sure to be active in the chamber go to as many of the networking & ribbon cuttings as possibly can. Plus once you join have a ribbon cutting for yourself serve coffee cookies & have your literature out so they can grab it (place the literature next to the food).
& do not forget to get your 30 second elevator ad (have 5-6 of them) & practice giving them.
Holzster
& do not forget to get your 30 second elevator ad (have 5-6 of them) & practice giving them.
Holzster
tartis
New Member
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- Location
- Battle Creek, MI USA
greggh
New Member
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- Location
- Boston, MA
We actually have a TV commercial:
http://uk.youtube.com/watch?v=v1Y5PWtGEg0
My roomate/co-worker put it up on youtube. We play it on the local cable tv.
http://uk.youtube.com/watch?v=v1Y5PWtGEg0
My roomate/co-worker put it up on youtube. We play it on the local cable tv.
tartis
New Member
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- 0
- Location
- Battle Creek, MI USA
If I can't fix it on-site, I will take it back to my basement workshop. I also offer a pickup and delivery service. With the pickup and delivery service, I charge $20 per hour less, but charge a $35 pickup fee.
cmonova
Active Member
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- 23
greggh
New Member
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- 3
- Location
- Boston, MA
About the same as cmonova. We had someone else do it, then set up the deals with the local cable company.
Joe The PC Doc
New Member
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- 0
Wow... That commercial was great!
If you haven't watched it yet forum readers, treat yourself for a minute!
Is that you with the sparkle in your eye Greggh?
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