Drumming up business
- Thread starter itbookham
- Start date
- Reaction score
- 3,485
- Location
- Manchester UK
Leaflets, then pound the pavement, going to all the local businesses in your area.
Take some sweets, chocolates, doughnuts for the receptionists.
Ask questions, take note of the answers.
If you don't have a tracker, invest in one. One of the best things I ever did.
Purchase the TN business kit. If your a new starter, there is a lot of great information included.
Take some sweets, chocolates, doughnuts for the receptionists.
Ask questions, take note of the answers.
If you don't have a tracker, invest in one. One of the best things I ever did.
Purchase the TN business kit. If your a new starter, there is a lot of great information included.
Ha !
This is the situation I'm in.
New years resolution was to crank up the Biz.
"If you don't have a tracker, invest in one. One of the best things I ever did."
Forgive the hour, but what do you mean ?
Edit : If memory serves, some other techs consider leaflet dropping a waste of time. I guess its just down to the location and the reception you get.
I think Ill give it a try.
- Reaction score
- 3,485
- Location
- Manchester UK
Tracker as in pcrt etc rob.
I'd also invest in getting some emails for your mailing list. Do some cold calling etc. if you don't feel comfortable with doing the calling, hire someone to do it for you. Even if it's just to get your foot in the door.
I'll be starting mine this mon. Aiming for around 10 calls a day. Easily doable in between scans etc. just have to be committed in doing it.
@itbookham if there is a local mag which does your rounds, invest in getting a advert in there too.
We have 2 mags here which come out monthly to all residents and businesses. Approx 10,000 brochures are delivered per month.
Since i started advertising in these, (close to 4 yrs ago) for the first mag, it has drastically increased my business.
I am now advertising in the 2nd mag. As well as being a feature writer each month. So will have my own column too.
I'd also invest in getting some emails for your mailing list. Do some cold calling etc. if you don't feel comfortable with doing the calling, hire someone to do it for you. Even if it's just to get your foot in the door.
I'll be starting mine this mon. Aiming for around 10 calls a day. Easily doable in between scans etc. just have to be committed in doing it.
@itbookham if there is a local mag which does your rounds, invest in getting a advert in there too.
We have 2 mags here which come out monthly to all residents and businesses. Approx 10,000 brochures are delivered per month.
Since i started advertising in these, (close to 4 yrs ago) for the first mag, it has drastically increased my business.
I am now advertising in the 2nd mag. As well as being a feature writer each month. So will have my own column too.
- Reaction score
- 3,020
- Location
- Fort Myers, FL
Google ads, killing it for me.
What kind of traffic are the google ads bringing you? As in residential or commercial customers? What are you spending? Seems like you got a good thing going...
- Reaction score
- 3,020
- Location
- Fort Myers, FL
I spend about $400 a month or $100 weekly for my outlook expert ads. I only do the USA for now. I get in probably 50% of my sales from Google now, but not all is from the ads, some and many are from my blogs I do in WordPress.
If you are doing local ads, I know many techs put in money to be at the top of searches, it shows you're not a craigslist guy, you have a marketing budget and are serious. Ads do help.
If you are doing local ads, I know many techs put in money to be at the top of searches, it shows you're not a craigslist guy, you have a marketing budget and are serious. Ads do help.
acitodg
New Member
- Reaction score
- 2
- Location
- United States
I am a big fans on Google ads, bing ads, and even some investment in my own business website.
YeOldeStonecat
Well-Known Member
- Reaction score
- 6,888
- Location
- Englewood Florida
Hard to answer without knowing what market you're courting, and what services you're looking to offer. I'd have a different answer for residential market versus SMB market.
^ this. If SMB is what you are looking for, I'd spend that on taking local reps to lunch. Ricoh, Toshiba, phone service companies that don't dabble in IT, CPA firms, etc. Get to know them, maybe a free tidbit of advice or two...you get the idea. These people sit with the decision makers in companies you are looking to get into. Having their backing when proposing a solution is a no-brainer and well worth the cost and effort. Just getting one onboard will open their client list up to you...maybe not all immediately, but if your #1 on their speed dial...you'd be amazed at the amount of work it will generate.
If residential is what you are after...I have no clue. Residential is something that I do as a time filler and not something I actively pursue.
If residential is what you are after...I have no clue. Residential is something that I do as a time filler and not something I actively pursue.
JohnKennex
Member
- Reaction score
- 16
- Location
- Canada
get me some fresh young sales kid who wants to make a % of sales or X amount - give him google.com and get me leads. If I can walk into customers for free to see their setups and whos running their shops thats worth more then X a week for someone cold calling.
I feel like Google / Facebook / adroll just drink money away. I want names and phone numbers. that's my 2015 SEO target.
I feel like Google / Facebook / adroll just drink money away. I want names and phone numbers. that's my 2015 SEO target.
16k_zx81
Well-Known Member
- Reaction score
- 54
- Location
- South Australia
Fridge magnets.
We actually have a lot of success with these. People actually use them (go figure!) which means we have ad copy displayed in kitchens all over the city we're in. Relatively inexpensive and they fly off the counter here.
I agree about adwords, but a word of caution - if its not done right it can be just like throwing money into a fire. Its worth doing the reading as its a complex medium and the detail about how its used really does matter in cost terms.
We actually have a lot of success with these. People actually use them (go figure!) which means we have ad copy displayed in kitchens all over the city we're in. Relatively inexpensive and they fly off the counter here.
I agree about adwords, but a word of caution - if its not done right it can be just like throwing money into a fire. Its worth doing the reading as its a complex medium and the detail about how its used really does matter in cost terms.
SOHOtechRob
Active Member
- Reaction score
- 63
- Location
- Columbus, Ohio USA
Do you have any idea of your Cost of Acquisition per Google AdWords customer?
kwest
Well-Known Member
- Reaction score
- 540
Here is the breakdown
I spend $50 a day
Get around 17 to 22 clicks a day
Get about 10 total emails or calls from that
At least 5 of those turn into jobs.
So would that be $10 cost of acquisition per Google customer?
SOHOtechRob
Active Member
- Reaction score
- 63
- Location
- Columbus, Ohio USA
Yeah, that's great! I'd love to get my AdWords account working well and acquiring at that rate...
kwest
Well-Known Member
- Reaction score
- 540
Took me 8 years
- Reaction score
- 3,020
- Location
- Fort Myers, FL
nice close! Yeah, it take time and massaging google to make the money. Google is all about content, so change your ads, your website and your blogs often.
edited to ad, I've been blogging since 2008, paying for ads since 2014.
edited to ad, I've been blogging since 2008, paying for ads since 2014.
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